Chief Experience Officer / Marketing Head

AHOY; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A financial services marketing firm in Dubai is seeking a data-led storyteller to own the brand voice and marketing strategy. The ideal candidate has over 8 years of experience in financial services marketing and a strong background in UAE credit/lending marketing. Responsibilities include building B2B2C strategies, executing performance marketing campaigns, and optimizing marketing channels in a startup environment.

Qualifications

• 8+ years in financial services marketing without FMCG or e-commerce.
• UAE credit/lending marketing experience preferred.
• Proven track record of cost-efficient campaigns at startups.

Responsibilities

• Build B2B2C strategies for selling credit through dealers.
• Execute compliant performance marketing campaigns.
• Create credibility with banking partners and delight end users.
• Optimize CAC, channel ROI, and third-party messaging.

Skills

Financial services marketing

Cost-efficient campaigns

Embedded fintech products marketing

B2B2C strategy development

Education

Masters in Marketing/Digital

Job description

About the Role

We’re seeking a data‑led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.

Key Responsibilities

• Build B2B2C strategies that sell credit through dealers
• Execute compliant performance marketing campaigns
• Create credibility with banking partners and delight end users
• Optimize CAC, channel ROI, and third‑party messaging

Requirements

• 8+ years in financial services marketing (NOT FMCG or e‑commerce)
• UAE credit/lending marketing experience a big plus
• Track record of cost‑efficient campaigns at startups
• Masters in Marketing/Digital preferred

Must‑Haves

• Ability to market embedded fintech products
• Experience in automotive, rental, or dealer‑focused ecosystems