Category Manager GCC - Adhesives

Henkel AG & Co. KGaA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global consumer goods company is seeking a Category Manager for the GCC region. The role involves shaping and executing marketing strategies across various brands. Responsibilities include analyzing market trends, collaborating with sales teams, and managing marketing budgets to drive growth and brand awareness. Ideal candidates will have a strategic mindset and strong execution skills in a multinational environment.

Responsibilities

• Develop and execute the regional marketing strategy to support commercial goals.
• Analyze market dynamics, customer trends, and competitive activity.
• Collaborate with teams to implement go-to-market strategies for key segments.
• Drive brand awareness through integrated campaigns and marketing content.
• Lead retail marketing and regional events for customer engagement.
• Manage annual marketing budgets and operational processes.

Job description

About this Position As Category Manager for the GCC region, you will play a pivotal role in shaping and executing category strategies across a diverse portfolio of brands and industry segments. You will be responsible for driving category growth, optimizing product portfolios, and defending margins through data‑driven decision‑making, innovation, and cross‑functional collaboration.

What you´ll do

• Develop and execute the regional marketing strategy to support commercial goals, sales targets, and portfolio priorities.
• Analyze market dynamics, customer trends, and competitive activity to identify growth opportunities and strengthen positioning.
• Collaborate with sales, product management, and leadership teams to define and implement go‑to‑market strategies for key segments and innovations.
• Drive brand awareness and differentiation through integrated campaigns, digital initiatives, and high‑quality marketing content aligned with global guidelines.
• Lead retail marketing, rebranding projects, distributor training, and regional events to ensure strong market execution and customer engagement.
• Manage annual marketing budgets, vendor partnerships, and operational processes to ensure efficient and impactful delivery across the GCC.