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Justlife is seeking a senior commercial category lead in the UAE to own the beauty and wellness category across Dubai. You will shape the assortment, pricing, and quality strategy to drive repeat bookings and profitability, coordinating with operations to balance supply and demand, and partnering with CRM, Marketing, Product, and Finance on launches.
You will be measured on category growth, pricing effectiveness, and customer retention, with a focus on delivering measurable outcomes in a
When someone books a haircut a facial or a massage at home they re giving us an hour they set aside for themselves If the right professional isn t available arrives late or the result isn t what they hoped for they rarely complain twice They just dont book again This is a commercial ownership role not a catalogue-management role You ll own the full category across the UAE covering women s salon women s spa men s grooming and men s spa That includes what we offer how it s priced and whether the right professional is there when customers want them Your north-star outcome is repeat booking rate Every service you launch every price you set and every quality gap you close should show up in whether customers come back You ll love this role if you Want to know why a number moved before deciding what to do about it Would rather ship a change and measure it than polish a deck Care how a service actually feels for the customer and go talk to operations and professionals to find out Enjoy getting teams who don t report to you moving in the same direction Want to be measured on whether customers come back not just on this month s bookings
Drive repeat booking rate by shaping the assortment availability and quality that decide whether a customer books again Grow the category bookings GMV customer frequency and contribution margin across all four sub-categories Build the service range spot gaps launch new services and packages and fix underperformers using demand competitor and performance data Match supply to demand with Operations balancing professional capacity and skills by service location day and time Close quality gaps with Quality and Operations covering complaints service failures and training gaps and own the commercial impact of quality decisions Price and promote with discipline judge pricing bundles and offers on incremental demand discount cost and profitability Run the weekly category rhythm pick the few issues that matter most and drive them with clear owners deadlines and measurable outcomes Partner across teams CRM Marketing and Product on discovery conversion and cross-sell plus Finance and commercial partners on launches