Brand Marketing Specialist

GMG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global well-being company in Dubai is seeking a Brand Marketing Specialist to develop and implement marketing strategies aimed at enhancing the brand's presence. This role involves collaborating with cross-functional teams to execute campaigns and conduct market research, ensuring alignment with business goals. Strong organizational skills and proficiency in Microsoft Office are required. This position offers an opportunity to engage in innovative marketing initiatives within a fast-paced environment.

Qualifications

• Strong organizational and time management skills.
• Ability to handle multiple tasks and prioritize effectively.
• Experience in marketing and brand management.

Responsibilities

• Develop and execute brand marketing strategies and campaigns.
• Monitor brand performance metrics and analyze data.
• Conduct market research to identify trends and customer insights.
• Manage end-to-end marketing projects and ensure timely delivery.

Skills

Proactivity

Problem Solving

Collaboration

Attention to Detail

Tools

Microsoft Office Suite

Procurement software

Financial software

Job description

Who we are:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home‑grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home‑grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

What you’ll be doing:

The Brand Marketing Specialist is responsible for developing, executing and managing marketing strategies to enhance and promote the brand’s presence and reputation in the market. This role involves working closely with cross‑functional teams to execute campaigns, analyze market trends, and develop creative content to engage target audiences. The specialist will monitor brand performance, conduct market research, and ensure all marketing efforts align with the overall brand objectives and business goals.

Job Description:

• As a Brand Marketing Specialist will be responsible to develop and execute brand marketing strategies and campaigns to increase brand awareness engagement and sales.
  Collaborate with the marketing team to create compelling content across multiple channels including digital, social media, print and events.
  Monitor brand performance metrics and analyze data to optimize campaigns and improve marketing ROI.
  Conduct market research to identify trends, customer insights and competitor strategies.
  Strategies to drive short and long‑term category brand and sales growth including brand equity awareness and engagement strategy.
  Articulate and execute short and long‑term annual Brand/Commercial Plan and everyday business activities to cross‑functional teams to deliver on key business and brand metrics.
  Develop and leverage market intelligence to support a deeper understanding of category consumer and shopper by understanding drivers of the brand to:
  - Address knowledge gaps in consumer brand product business and marketplace.
  - Synthesize multiple data sources into actionable insights.
  - Generate demand and activate product development promotional initiatives.
  - Translate business strategy into action with executional excellence that delivers measurable impact.
  - Strengthen brand positioning by understanding and leveraging what the brand stands for in the hearts and minds of consumers including brand identity essence vision mission and core values to drive relevant innovation/renovation.
  Manage operations of the business that will help us achieve our annual targets.
  Analyze consumption data, panel data, internal sales data and primary research to diagnose category and business performance identifying risks and opportunities for growth.
  Connect the day‑to‑day to bigger picture in relentless pursuit of value creation by digging deeper into root causes, thinking about cross‑functional impacts and challenging the status quo.
  Assist the Brand and PR team with Community Management for all our social channels – monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPI).
  Manage end‑to‑end marketing projects by mastering product knowledge and detailed project timelines, tracking and prioritizing brand initiatives to ensure delivery of project milestones on time & on budget while owning communication to broader organization.
  Work closely with product development, sales and customer service teams to align brand initiatives with overall company objectives.
  Exercise decision‑making abilities and business savviness around investment that mitigates risk and maximizes return.
  Manage brand assets and ensure they are used correctly in all marketing materials and campaigns.
  Assist in organizing and promoting brand events, product launches and other marketing initiatives.

People Management:

The incumbent holds no direct supervisory responsibilities but is expected to engage effectively within their function and collaboratively across cross‑functional teams. This role contributes meaningfully whether through operational contributions and/or by offering specialized expertise, guidance and support to ensure alignment with either functional and/or strategic organizational goals and objectives.

Functional & Technical Competencies:

Proactive: Anticipates needs and takes initiative to address issues before they become problems.
Problem Solver: Capable of handling complex situations and finding solutions.
Collaborative: Works well with others both within the team and across departments.
Confidentiality: Maintains the highest level of discretion and confidentiality.
Technical
Strong organizational and time management skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with procurement and financial software.
Ability to handle multiple tasks and prioritize effectively.
High level of attention to detail and accuracy.