Brand Manager Middle East & Africa

Essity; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A multinational consumer goods company in Dubai seeks a Brand Manager to oversee brand strategies in the MEA region. The role involves executing marketing plans, analyzing market data, and collaborating with various teams to drive brand performance. Candidates must be fluent in English and Arabic, possess strong analytical skills, and have digital marketing knowledge. This position offers the opportunity to work in a dynamic environment dedicated to improving well-being and driving positive societal change.

Benefits

Collaborative work atmosphere

Opportunities for growth and development

Meaningful contribution to societal change

Qualifications

• Must be fluent in English and Arabic.
• Strong strategic thinking and analytical skills are essential.
• Excellent project management and organizational abilities required.
• Ability to adapt global strategies to local market needs is a must.
• Strong communication and presentation skills needed.
• Proficiency in data analysis and performance tracking tools is necessary.
• Digital marketing knowledge including social media, e-commerce, and web management is a must.

Responsibilities

• Deliver excellent marketing plans execution in line with global guidelines.
• Use insights and trends to shape brand strategies and drive business results.
• Define and track brand KPIs for continuous performance evaluation.
• Manage A&P budget and ensure pricing strategy implementation.
• Collaborate with digital teams to ensure brand consistency across online platforms.

Skills

Fluent in English and Arabic

Strong strategic thinking and analytical skills

Excellent project management and organizational abilities

Strong communication and presentation skills

Proficiency in data analysis and performance tracking tools

Digital marketing knowledge including social media and e-commerce

Job description

About the Role

The Brand Manager will be part of a dynamic marketing team and will be responsible for managing Consumer Goods brands in the MEA region (key markets : UAE, Kuwait, Jordan, Lebanon, KSA), supporting the development and leading the execution of brand strategies and activations. This includes aligning with global guidelines, regional directions, and marketing priorities to achieve sales and market share targets.

What You Will Do

Strategy & Planning

Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.

Use consumer insights, market trends, and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.

Define and track brand KPIs, ensuring continuous performance evaluation and agile response to market dynamics.

Drive performance against key brand growth measures (Digital, brand health and market shares) and constantly look for optimization and improvement.

Ensure pricing strategy implementation through constant market tracking.

Manage assortment and seek opportunities for optimization.

Plan, execute and evaluate sampling campaigns in key markets.

Manages A&P budget.

Communication & Digital

Adapt global communication to MEA markets considering the cultural aspect.

Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.

Develop with advertising agency campaigns and content in line with our global direction.

Manage and maintain brand websites.

Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.

Sales & Cross-Functional Collaboration

Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.

Conduct product trainings for internal departments, agencies, distributors, and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.

Facilitate cross-functional relationships and contribute to best practice sharing, networks and projects, provide leadership and expertise.

Data & Performance Analysis

Analyze market and sales data, identify risks and opportunities.

Collect, compile, verify, and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.

Who You Are

Must be fluent in English and Arabic

Must have strong strategic thinking and analytical skills.

Must have excellent project management and organizational abilities.

Must have the ability to adapt global strategies to local market needs.

Must have strong communication and presentation skills.

Must have proficiency in data analysis and performance tracking tools.

Must have digital marketing knowledge, including social media, e-commerce, and web management.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.