Brand Manager Ladies Footwear

ERC International Human Resources Consultancies; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

ERC International Human Resources Consultancies in Dubai seeks a Brand Manager for Ladies Footwear to shape brand identity and drive growth through strategic marketing and product development.

You will lead cross-functional teams, manage campaigns across digital, print and social media, analyze market trends, and collaborate with design and retail partners to deliver compelling collections and strong ROI.

Qualifications

• Experience in brand management within fashion or footwear.
• Strong analytical skills to interpret data and inform campaigns.
• Excellent written and verbal communication.
• Ability to lead cross-functional teams.

Responsibilities

• Develop and implement comprehensive brand strategies for ladies' footwear to drive growth.
• Conduct market research to identify trends and consumer preferences.
• Collaborate with design and product teams on innovative collections.
• Manage marketing campaigns across digital, print and social channels.
• Monitor brand performance metrics and adjust strategies to meet targets.
• Lead cross-functional teams for events and product launches.
• Build relationships with retailers and influencers to boost brand presence.
• Develop and manage the brand budget for ROI optimization.
• Stay updated on industry trends and competitive landscape.

Skills

Brand management

Brand strategy

Leadership

Digital marketing

Market research

Communication

Creativity

Project management

Job description

Job description

Join our dynamic team as a Brand Manager for Ladies Footwear, where you will play a pivotal role in shaping the brand's identity and driving its success in the competitive market of Dubai. This position offers an exciting opportunity to influence product development and marketing strategies, ensuring that our footwear line resonates with our target audience. You will be at the forefront of brand innovation, working closely with cross-functional teams to deliver compelling campaigns that elevate our brand presence.

As a Brand Manager, you will be immersed in a culture of creativity and collaboration, where your ideas will be valued and your professional growth supported. We believe in nurturing talent and offer numerous training programs and mentorship opportunities. You will have the chance to lead projects that not only enhance your skills but also contribute significantly to the brand's growth, making this an ideal role for those looking to advance their careers in brand management.

In this role, you will leverage your strategic thinking and market insights to identify trends and consumer preferences, allowing you to craft effective marketing strategies. Your leadership will inspire your team to exceed expectations, fostering an environment where innovation thrives. This is more than just a job; it's a chance to make a lasting impact in the fashion industry while developing your career in a supportive and forward-thinking organization.

Responsibilities:

1. Develop and implement comprehensive brand strategies for ladies' footwear, ensuring alignment with overall business objectives and market trends to drive brand growth.
2. Conduct market research and consumer analysis to identify emerging trends and preferences, utilizing data analytics tools to inform product development and marketing initiatives.
3. Collaborate with design and product development teams to create innovative footwear collections that meet consumer needs and enhance brand appeal.
4. Manage and oversee marketing campaigns, including digital, print, and social media, ensuring consistent messaging across all platforms to maximize brand visibility.
5. Monitor and analyze brand performance metrics, adjusting strategies as necessary to optimize market positioning and achieve sales targets.
6. Lead cross-functional teams to execute promotional events and product launches, ensuring alignment with brand messaging and overall marketing strategy.
7. Build and maintain strong relationships with key stakeholders, including retailers and influencers, to enhance brand presence and drive sales.
8. Develop and manage the brand budget, ensuring efficient allocation of resources to maximize return on investment for marketing initiatives.
9. Stay updated on industry trends and competitive landscape, providing insights to senior management for strategic decision-making and long-term brand positioning.

Skills

• Proven experience in brand management, particularly within the fashion or footwear industry, demonstrating a strong understanding of market dynamics.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.
• Strong communication skills, both verbal and written, essential for effective collaboration with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, enabling the development of innovative marketing campaigns that capture consumer interest.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing, to enhance brand visibility.
• Leadership skills to inspire and motivate a team, fostering a culture of collaboration and high performance.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously while meeting deadlines and achieving business goals.