Brand Manager - Consumer Division

Ghobash Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in consumer goods is seeking an experienced brand manager to develop and execute brand strategies for their baby care portfolio. You will be responsible for campaign management, product lifecycle management, and utilizing consumer insights to keep the brand competitive. The ideal candidate must have a Bachelor's degree and proven experience in brand management within the healthcare sector, along with strong marketing strategies knowledge. This is a full-time position based in Dubai, UAE.

Qualifications

• Proven experience in brand management and business development, preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing, and consumer behaviour.
• 35 years of experience in marketing, preferable in healthcare consumer sector.

Responsibilities

• Develop and execute brand strategies to grow market share and drive sales for baby care.
• Plan and implement consumer campaigns to communicate the brand's value proposition.
• Manage the end-to-end lifecycle of baby care products from development to marketing support.
• Utilize consumer insights and data analysis for brand strategies.
• Manage brand budgets and track performance, sales, and ROI.

Skills

Brand management

Business development

Digital marketing

Consumer behaviour analysis

Education

Bachelor's degree

Job description

Brand Strategy Development

• Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
• Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
• Conduct thorough market analysis to understand consumer needs trends and competitor strategies.

Campaign Management

• Plan and implement consumer campaigns that effectively communicate the brand's value proposition to target audiences.
• Collaborate with the team to design advertising and promotional campaigns.
• Monitor campaign performance and adjust strategies to meet KPIs and sales targets.

Product Portfolio Management

• Manage the end‑to‑end lifecycle of baby care products from development and launch to ongoing marketing support.
• Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.

Consumer Insights & Market Research

• Utilize consumer insights, surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
• Stay updated with market trends, consumer behaviour and competitor activities to keep the brand relevant and competitive.
• Work closely with external partners including agencies and suppliers to implement successful marketing programs.

Budget & Performance Tracking

• Manage brand budgets ensuring efficient allocation of resources for marketing activities.
• Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.

Business Development

• Identify and secure new brand partnerships to expand the consumer division portfolio.
• Conduct market research to identify emerging trends and potential opportunities.

Qualifications

• Educational Qualification Requirements: Bachelors degree.
• Skills & Professional Requirements: Proven experience in brand management and business development preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing and consumer behaviour.
• Experience Requirements: 35 years experience in Marketing, preferable in healthcare consumer sector.
• Required UAE experience.

Remote Work

No

Employment Type

Fulltime