Brand Manager â Lp(a) Gulf Cluster

Novartis; Dubai; On-site; AED 240,000 - 300,000; Full time

Job summary

A global pharmaceutical company is seeking a skilled Brand Manager in Dubai. This role involves developing marketing strategies, managing budgets, and liaising with external agencies. A successful candidate will have at least 3 years of brand management experience in the Gulf market, solid CRM understanding, and knowledge of healthcare systems in the region. Skill in cross-functional collaboration and digital marketing is also essential.

Qualifications

• Minimum 3 years of Brand Management experience with strategic launch experience in Gulf market.
• Solid understanding of CRM business is highly preferable.
• Wide understanding of the Health Care Systems in the Gulf countries.
• Sustainable performance track record.

Responsibilities

• Develop marketing and promotional mix to meet brand objectives.
• Monitor business performance to deliver corrective action.
• Liaise with external agencies for brand initiatives.
• Manage budgets accurately for the brand.
• Create operational plans to optimize brand ROI.

Skills

Agility

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Customer Orientation

Digital Marketing

Healthcare Sector Understanding

Influencing Skills

Marketing Strategy

Negotiation Skills

Operational Excellence

Priority Disease Areas Expertise

Product Lifecycle Management (PLM)

Product Marketing

Product Strategy

Stakeholder Engagement

Stakeholder Management

Strategic Partnerships

Job description

Job Description Summary

The Brand Manager will be responsible for:

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for the brand.
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
• Disease and market understanding to develop customer insights through appropriate techniques/tools.
• Support and Build team to achieve team goals.
• Management of external agencies to meet team goals.

Job Description

Major accountabilities

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Requirements

• Minimum 3 years of Brand Management experience with strategic launch experience in Gulf market.
• Solid understanding of CRM business is highly preferrable.
• Wide understanding of the Health Care Systems in the Gulf countries.
• Sustainable performance track record.

Skills Desired

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing Skills
• Marketing Strategy
• Negotiation Skills
• Operational Excellence
• Priority Disease Areas Expertise
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategy
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships

Required Experience

Manager