Brand Manager

Goodyear Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tire manufacturer is seeking an experienced Brand Management professional to join their marketing team in Dubai. Responsibilities include developing go-to-market plans, managing budgets, and supporting the sales team. Candidates should have a university degree, a minimum of 5 years in marketing, and strong analytical skills, with fluency in Arabic and English preferred.

Qualifications

• Minimum 5 years of experience in Marketing functions.
• Previous experience in marketing in the automotive industry preferred.
• Strong understanding of the tire industry and MEA region.

Responsibilities

• Develop and implement a company-wide go-to-market plan.
• Lead marketing activities connected to business needs.
• Manage Corporate and Coop budgets & coordinate external agencies.
• Provide sales team with the required support for relevant products.
• Review brand information to keep the field force updated.

Skills

Analytic Skills

Attention to Detail

Planning Skills

Relationship Building

Excel Proficiency

Bilingual Communication

Education

University Degree in Business or Related Field

Job description

The role is open to experienced Brand Management/ Marketing applicants who would like to be a part of a Goodyear team working in a fast paced, world class organization, driven by leading edge technology.

The Opportunity

Selected associate will be part of the Marketing Team reporting to Marketing Manager, MEA. Responsibilities will include leading endeavors to grow the brand across the MEA region and support organization to convert these efforts to positive business results to achieve objectives.

Responsibilities

• Developing and implementing a company-wide go‑to‑market plan, working with all departments to execute.
• Leading marketing activities (including 360 marketing plans) connected to relevant business needs (events, researches, studies, BTL materials in cooperation with Communication manager and Market Research specialist).
• Ownership of organization’s product portfolio – creation, updating and maintaining relevant SKUs. Analysis to management on how to leverage portfolio to make business profitable.
• Managing Corporate and Coop budgets & coordinating external agencies (both ATL and BTL depending on the task) on projects such as Media or Marketing plans.
• Responsible for providing sales team with the required support to sell relevant products – including product information, portfolio, price positioning, training material etc.
• Responsible for reviewing brand & product information to ensure that the field force is kept up to date on new developments regarding the company's or competitors’ products.

Language Requirements

• Arabic – Fluent / Excellent
• English – Very Good

Own a Car

Any

Any

Job Skills

• University Degree in business or a related field.
• Minimum 5 years of experience in Marketing functions.
• Previous experience in marketing in automotive industry preferred.
• Good understanding of tire industry and MEA region.
• Strong analytic skills, attention to detail.
• Solid knowledge of Excel and other Office applications.
• Excellent planning and organization skills.
• Ability to build effective relationships with people at all levels.
• Bilingual preferred but not mandatory (English – Arabic / French).

About The Company

Goodyear is one of the world’s largest tire manufacturers. Worldwide we employ more than 71,000 people and manufacture our products in 53 facilities across 22 countries. Within the Europe, Middle East & Africa (EMEA) region, our team of almost 25,000 people is focused on designing, developing, producing, marketing, selling and distributing our tires and related services.

About This Role

The role may be right for you if you are looking for an opportunity to join a company that has a long history and an exciting future, a company where you can grow within an international organization and contribute to increasing the innovation, safety and sustainability of the tires that drivers across Middle East and Africa rely on every day.