Brand Lead

Careers at UAE; Dubai; On-site; AED 450,000 - 600,000; Full time

Job summary

Sanofi in the United Arab Emirates seeks a Brand Lead to drive strategic brand initiatives in Specialty Care for the Greater Gulf region. You will lead patient-centric, data-driven campaigns and collaborate with cross-functional teams to accelerate patient access and strengthen Sanofi’s leadership in rare diseases.

The role emphasizes agile leadership, digital omnichannel execution, and data-driven decision making to optimize market performance and stakeholder engagement.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field.
• Demonstrated experience in digital marketing and omnichannel strategy.
• Data literacy and ability to leverage analytics for business decisions.

Responsibilities

• Lead brand initiatives with a patient-centric, data-driven approach across channels.
• Develop and execute omnichannel marketing strategies leveraging digital platforms.
• Guide cross-functional teams using OKRs to deliver value and accountability.
• Utilize data analytics and AI-powered insights to inform strategic decisions.

Skills

Strategic thinking

Digital fluency

Agile leadership

Cross-functional collaboration

Customer-centric mindset

Communication skills

Education

Bachelor’s degree in relevant field

MBA (Advantageous)

Tools

Digital tools and platforms

Analytics tools

Job description

Brand Lead

JOB TITLE: Brand Lead

BUSINESS AREA: Specialty CareGreater Gulf MCO

JOB PURPOSE

Lead the strategic development and execution of brand initiatives through a patient‑centric, data‑driven approach, leveraging digital capabilities and cross‑functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.

KEY RESULTS / ACCOUNTABILITIES

• Drive brand growth through innovative, patient‑centric strategies aligned with Sanofi’s product‑based operating model
• Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
• Lead agile, cross‑functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
• Utilize data analytics and AI‑powered insights to inform strategic decisions and optimize resource allocation
• Transform customer and patient journeys through personalized digital experiences and actionable insights
• Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations
• Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships
• Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value‑based engagement
• Implement agile ways of working to drive speed, efficiency, and cross‑functional collaboration
• Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes
• Optimize supply chain management through demand planning and forecasting
• Ensure all brand activities comply with Sanofi’s Code of Ethics, policies, and industry regulations
• Demonstrate personal leadership in applying ethical standards to all work undertaken
• Maintain a safe and healthy working environment by adhering to company safety protocols

KEY WORKING RELATIONSHIPS

Internal

• Cross‑Functional Collaboration with:
• Product‑oriented teams (Sales, Medical, Marketing)
• Global brand teams and Digital Centers of Excellence
• Market Access & Public Affairs
• TRM and Data & AI teams
• Communications and Digital Marketing
• Regulatory, Supply Chain, and Finance
• Digital and Multichannel Excellence teams
• RD customer engagement lead
• PMO and Support functions

External

• Scientific societies and patient advocacy groups
• Rare disease experts and key opinion leaders
• Digital and technology partners
• Healthcare institutions and government stakeholders
• Third‑party vendors
• Maintain a safe and healthy working environment by adhering to company safety protocols

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

Core Requirements

• Bachelor’s degree in relevant field
• Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field
• Demonstrated experience in digital marketing and omnichannel strategy
• Data literacy and ability to leverage analytics for business decisions

Advantageous Experience

• Master’s in Business Administration (MBA)
• Experience with agile methodologies and product‑based operating models
• Proficiency in digital tools and platforms
• Cross‑border/international experience working across multiple markets or regions

Required Skills

• Strategic thinking and business acumen
• Digital fluency and data‑driven decision making
• Agile leadership and change management
• Cross‑functional collaboration and stakeholder management
• Customer‑centric mindset and design thinking
• Strong communication and influencing skills

COMPETENCY REQUIREMENTS

• Drives innovation and embraces change
• Takes calculated risks to achieve breakthrough results
• Demonstrates decisive leadership and accountability
• Executes with speed and agility
• Act for Patients & Customers
• Places patient/customer needs at the center of decision‑making
• Delivers value through customer‑centric solutions
• Fosters cross‑functional collaboration
• Contributes to collective success over individual achievements

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.