Brand Activation Lead – UAE & KSA

Oatly AB; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading oat beverage company seeks a Brand Activation Manager in Dubai to run local activations and engage with the vibrant communities in the region. The ideal candidate will have 2+ years of experience in brand activations and a solid understanding of creative processes. This role involves connecting Oatly with diverse cultures and trends, ensuring the brand is memorable in Dubai's dynamic market.

Qualifications

• 2+ years of experience running brand activations (agency or client-side).
• Solid understanding of creative processes and how to get stuff live.
• Sharp problem-solving and prioritization skills.
• Ability to build strong relationships with internal and external partners.
• Connection to the local scene and an eye for brands and ideas that matter.
• A proactive, organized, cool-under-pressure attitude.
• Great writing chops and the ability to channel Oatly’s voice.

Responsibilities

• Run local activations—events, collaborations, barista moments, and creative ideas that make sense.
• Support community management by engaging with people online and managing our UAE customer inbox.
• Plan and execute local activations end to end.
• Brief, produce, and source creative assets.
• Act as onsite event manager—handling logistics, suppliers, and agencies.
• Monitor local culture, trends, and opportunities.

Job description

A leading oat beverage company seeks a Brand Activation Manager in Dubai to run local activations and engage with the vibrant communities in the region. The ideal candidate will have 2+ years of experience in brand activations and a solid understanding of creative processes. This role involves connecting Oatly with diverse cultures and trends, ensuring the brand is memorable in Dubai's dynamic market.