B2C Sales and Coordination Manager

Eton Institute; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institute in UAE seeks a Students Recruitment and Coordination Manager to oversee B2C sales operations and improve coordination across programs. The ideal candidate will have a minimum of 5 years’ experience, including 2 in a management role, and a bachelor’s degree in Business Administration. Strong leadership, communication, and analytical skills are essential. This position is critical for driving revenue growth and operational efficiency.

Qualifications

• Minimum of 5 years’ experience with 2 years in sales or coordination management.
• Preferably within the education sector in the UAE.
• Candidates must be currently residing in UAE.

Responsibilities

• Lead B2C sales and coordination teams to achieve revenue targets.
• Monitor sales performance and manage course schedules.
• Prepare weekly/monthly performance reports and coordinate promotional activities.
• Drive student retention initiatives and ensure team readiness.

Skills

Sales forecasting and business planning

Operational strategy management

Strong organizational skills

Interpersonal skills

Time management

Microsoft Office proficiency (Excel)

Excellent communication skills (English)

Knowledge of CRM systems

Education

Bachelor’s degree in Business Administration or related field

Job description

Job Description

We are seeking a passionate and results‑driven Students Recruitment and Coordination Manager to lead our Institute’s B2C sales and coordination operations across classroom‑based and online learning programs. The successful candidate will be responsible for driving revenue growth, managing performance, and ensuring smooth coordination between departments to achieve business objectives.

Key Responsibilities

• Lead and oversee the B2C sales and coordination teams to achieve monthly and annual revenue targets.
• Provide strategic direction and hands‑on operational support to drive business performance.
• Monitor daily sales performance and collections, ensuring sales pipelines are aligned with revenue goals.
• Plan and manage course schedules up to six months in advance to ensure operational efficiency.
• Conduct regular team meetings, sales briefings, and product training sessions to ensure readiness and motivation.
• Prepare and analyze weekly and monthly performance reports against agreed targets and KPIs.
• Coordinate with the Marketing department to align promotional activities and course schedules with revenue plans.
• Collaborate with HR and Course Solutions teams to ensure adequate instructor availability based on course demand.
• Drive student retention initiatives and minimize refund cases while optimizing group sizes.
• Ensure efficient use of lead management systems and maintain accurate data tracking.
• Manage individual team member performance, providing coaching and development where necessary.
• Support the management team in implementing new sales strategies and identifying growth opportunities.
• Stay informed about market trends, competitor activities, and industry developments.
• Serve as the primary contact for outreach and partnership activities with schools, universities, and agencies.

Core Competencies

• Sales forecasting and business planning
• Operational strategy and scheduling management
• Strong organizational and interpersonal skills
• Ability to prioritize tasks and manage time effectively
• Advanced proficiency in Microsoft Office (especially Excel)
• Excellent communication skills in English (verbal and written)
• Working knowledge of CRM systems

Qualifications & Experience

Candidare must be currently residing in UAE

Minimum of 5 years’ experience, including at least 2 years in a sales or coordination management role, preferably within the education sector in the UAE.

Bachelor’s degree in Business Administration or a related field.

Proven experience in people management, sales training, and performance management.

Demonstrated ability to achieve and exceed revenue targets.