B2B Trade Marketing Lead - Travel Partnerships & Campaigns

Miral; Abu Dhabi; On-site; AED 70,000 - 120,000; Full time

Job summary

Miral in Abu Dhabi seeks a B2B Marketing Executive to support marketing activities for Russia CIS and Opportunity markets. You will work with overseas sales and trade teams, coordinate with tour operators, DMOs, and travel partners, and ensure campaigns align with Yas Island objectives.

Responsibilities include coordinating B2B marketing campaigns, developing joint marketing concepts, tracking performance, conducting market research, and maintaining brand consistency across materials.

Qualifications

• Educated to degree level or equivalent in business, marketing or equivalent.
• Minimum a year previous marketing experience, across the relevant marketing disciplines ideally; advertising, promotions, project management, online, research and analysis.
• Previous marketing agency campaign planning and partnership experience
• Digital marketing experience
• Proficiency in writing, speaking, and understanding the English language.
• Strong organizational skills and deadline driven.
• A strong eye for detail and good proofreading
• Good working knowledge of MS Office.
• Ability to cope in a busy environment and work to fast deadlines.
• Commercial knowledge of budget management and forecasting abilities

Responsibilities

• Support in coordinating and implementing B2B and B2B2C marketing campaigns with partners
• Assist in design and development of joint marketing campaigns
• Coordinate with partners to align campaign goals and strategies
• Track and report on campaign performance
• Develop campaign concepts for relevant markets
• Conduct market research to understand target audiences
• Maintain brand consistency across communications and materials
• Manage partnerships with travel partners, Airlines, OTAs, TOs
• Plan sales and marketing collateral production with Trade Partners
• Create monthly and quarterly reports on performance
• Plan trade exhibitions and coordinate design briefs for exhibition setups
• Stay updated on trends in B2B marketing and propose new strategies

Skills

Fluent in Russian

Strong communicator

Education

Bachelor's degree in Business/Marketing

Job description

Miral in Abu Dhabi seeks a B2B Marketing Executive to support marketing activities for Russia CIS and Opportunity markets. You will work with overseas sales and trade teams, coordinate with tour operators, DMOs, and travel partners, and ensure campaigns align with Yas Island objectives.

Responsibilities include coordinating B2B marketing campaigns, developing joint marketing concepts, tracking performance, conducting market research, and maintaining brand consistency across materials.