Away-From-Home Sales Development Executive

Kraft Heinz Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading food service company in Dubai is seeking a Sales Development Executive to drive growth in the Away from Home business. This full-time role focuses on developing new accounts and expanding product listings while collaborating closely with distributor teams across the UAE. The ideal candidate has 2-3 years of foodservice sales experience and a strong passion for food. A valid UAE driving license and the ability to work under pressure are required.

Qualifications

• 2–3 years of Foodservice sales experience in the UAE, preferred from distributor or FMCG.
• Ability to open new accounts and grow distribution.
• Valid UAE driving license & car is a must.

Responsibilities

• Identify and secure new accounts across all Emirates.
• Expand product listings and increase SKUs sold.
• Work with distributor sales teams for joint customer visits.
• Track orders and address customer issues promptly.
• Collect customer feedback and competitor intelligence.
• Maintain a clear pipeline of prospects and conversions.

Skills

Foodservice sales experience

Relationship-building

Negotiation

Closing

Networking

Passion for food

Job description

Job Description

We are looking for a dynamic and proactive Sales Development Executive to drive growth of our Away from Home business across the UAE. This role is operational and field-based, you will be focusing on opening new accounts, expanding product range with existing customers, and securing long-term partnerships. While the role covers all Foodservice channels (Hotels, Restaurants, Cafés, Catering, QSR, Institutions, Wholesalers, etc.), special attention will be on developing restaurants, cafeterias, and wholesale accounts. You will also be responsible for cultivating and enhancing the collaboration with the distributors’ sales teams. In this position you will have a high degree of contact with food professionals, procurement managers and head chefs of our key accounts. This position reports directly to the Away from Home Manager UAE & Oman and will be full-time.

What's on the menu?

• Business Development: Identify and secure new accounts across all Emirates. Build strong relationships with restaurants, cafeterias, and wholesalers to increase distribution and sales.

• Customer Penetration: Expand product listings and increase SKUs sold per customer. Conduct product presentations, sampling sessions, and demos with chefs, procurement teams, and business owners.

• Distributor Collaboration: Work side-by-side with distributor sales teams to execute joint customer visits. Drive distributor focus beyond Dubai into Abu Dhabi, Sharjah, and Northern Emirates. Motivate distributor sales reps to achieve agreed targets.

• Execution & Follow-up: Ensure product trials convert into repeat business. Track orders and address customer issues promptly.

• Market Insights: Collect customer feedback and competitor intelligence (pricing, promotions, new launches). Share insights to support AFH strategy development.

• Reporting: Maintain a clear pipeline of prospects and conversions. Submit weekly activity and performance reports.

What You Bring:

• 2–3 years of Foodservice sales experience in the UAE (distributor or FMCG background preferred).
• Proven ability to open new accounts and grow distribution in restaurants, cafeterias, and wholesalers.
• Hands-on, field-oriented approach with willingness to cover all Emirates.
• Strong customer-facing skills: relationship-building, negotiation, and closing.
• Strong communication and networking skills.
• Must demonstrate a contagious passion for food.
• Proactive attitude and collaborative mindset to network on a cross-functional level.
• Being able to work under pressure.
• Fluent in English; Hindi, Arabic is an advantage.
• Valid UAE driving license & car is a must.

Location(s)

Dubai Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.