AVP, Product Strategy & Development

First Abu Dhabi Bank (FAB); Abu Dhabi; On-site; AED 350,000 - 650,000; Full time

Job summary

First Abu Dhabi Bank (FAB) seeks a senior Asset Management Product Specialist to translate market intelligence into clear product priorities and commercial opportunities across institutional and distribution channels.

You will support strategy, go-to-market planning and client-facing narratives with Investments, Product, Sales and Distribution teams. Collaboration across regional teams and a strong regulatory awareness are essential.

Qualifications

• 7+ years in asset management, product strategy, market intelligence or related role within regulated financial services.
• Strong understanding of asset-management products, fund structures, distribution models and drivers of product demand.
• Experience using industry databases and analytical tools to assess market size, flows, competitor ranges, performance and fees.

Responsibilities

• Monitor market trends, client demand, regulatory developments and competitor activity across asset classes and client segments.
• Convert market and client insight into product priorities and roadmap recommendations.
• Shape investment propositions, target segments, differentiators and go-to-market narratives.
• Lead or contribute to product, strategy, market and competitive sections of RFPs, RFIs and client proposals.
• Support institutional and distribution sales with credible product context and messaging.
• Develop market-entry assessments and go-to-market plans with opportunity sizing and pricing considerations.
• Build dashboards and analytical tools covering flows, performance, fees, ratings and market share.

Skills

Market intelligence

Stakeholder management

Commercial execution

Regulatory awareness

Education

Bachelor’s degree in Finance, Economics, Business or related discipline

Job description

• Bridge investment capabilities and client needs by translating market intelligence, competitor insight and distribution feedback into clear product priorities and commercial opportunities.
• Support product strategy, proposition development and go-to-market planning across the FAB Asset Management range, working with Investments, Product, Sales and Distribution.
• Act as a product specialist for client-facing teams by developing positioning, competitive comparisons and product narratives for institutional and distribution channels.
• Contribute directly to revenue growth through RFPs, due diligence questionnaires, client proposals, pitches and market-entry initiatives.
• Build systematic market intelligence and product analytics that inform management decisions, sales priorities and the mediumterm product roadmap.
• Live and demonstrate the FAB AM values.

Job Summary / Introduction

• Bridge investment capabilities and client needs by translating market intelligence, competitor insight and distribution feedback into clear product priorities and commercial opportunities.
• Support product strategy, proposition development and go-to-market planning across the FAB Asset Management range, working with Investments, Product, Sales and Distribution.
• Act as a product specialist for client-facing teams by developing positioning, competitive comparisons and product narratives for institutional and distribution channels.
• Contribute directly to revenue growth through RFPs, due diligence questionnaires, client proposals, pitches and market-entry initiatives.
• Build systematic market intelligence and product analytics that inform management decisions, sales priorities and the mediumterm product roadmap.
• Live and demonstrate the FAB AM values.

Key Responsibilities

• Market intelligence and competitive analysis: Monitor market trends, industry flows, client demand, regulatory developments and competitor activity across relevant asset classes, products and client segments; maintain structured benchmarking of product ranges, performance, fees, positioning and distribution models.
• Product strategy and roadmap: Convert market and client insight into product priorities, business cases and roadmap recommendations, highlighting addressable opportunities, capability gaps and commercial implications.
• Product proposition and positioning: Work with investment and product teams to shape investment propositions, target segments, differentiators, fee positioning and go-to-market narratives, while specialist functions retain ownership of legal documentation, regulatory filing and implementation.
• Product specialist support: Serve as a link between portfolio managers and commercial teams, translating investment content into clear, client-relevant messages and equipping sales teams with product comparisons, talking points and responses to client objections.
• RFPs, DDQs and proposals: Lead or contribute to the product, strategy, market and competitive sections of RFPs, RFIs, DDQs and client proposals; coordinate inputs and maintain a reusable library of approved content and Q&A.
• Client and distribution engagement: Support institutional and distribution sales in client meetings, product pitches, product education and follow-up, providing credible technical and market context.
• Go-to-market and market entry: Develop market-entry assessments and go-to-market plans, including opportunity sizing, targetclient mapping, competitor analysis, positioning, pricing considerations and recommended actions.
• Product analytics and management reporting: Build and maintain dashboards, peer groups and analytical tools covering flows, performance, fees, ratings, market share and competitive positioning; produce clear management reporting and actionable recommendations.
• Cross-functional delivery: Coordinate multi-stakeholder initiatives across Investments, Product, Sales, Marketing, Legal, Compliance, Risk, Operations and Technology, managing dependencies and delivery timelines.
• Regulatory and regional awareness: Maintain current awareness of key UAE, Saudi and wider GCC asset-management developments and assess implications for products, distribution and commercial opportunities.

Requirements / Qualifications

• Experience: Typically 7+ years in asset management, product strategy, product specialist, market intelligence, business development or a closely related role within regulated financial services.
• Product and market knowledge: Strong understanding of asset-management products, fund structures, distribution models and the drivers of product demand across institutional and intermediary channels.
• Market intelligence: Demonstrated experience using industry databases and analytical tools to assess market size, flows, competitor ranges, performance, fees, ratings and positioning.
• Commercial execution: Practical experience in RFPs, RFIs, DDQs, proposals, pitches and client engagement, with the ability to convert analysis into persuasive commercial content.
• Stakeholder management: Proven ability to work across investment, product, sales and control functions and to communicate effectively with senior stakeholders.
• Qualifications: Bachelor’s degree in Finance, Economics, Business or a related discipline.
• Capabilities: Commercial judgement, analytical rigour, structured problem solving, executive communication, initiative, ownership and strong written English.

Preferred / Beneficial

• Regional exposure: Experience across GCC markets is strongly preferred; international asset-management exposure is advantageous.
• Qualifications: CFA, CAIA, AMF or equivalent professional qualifications are advantageous.