Position Summary / Job Purpose
We are looking for a Marketing Manager with a Fashion background. Candidate should have a passion for fashion/sports, a talent for leadership and a drive for success, talented, dynamic leaders who are passionate about Fashion.
Essential Functions / Responsibilities
- Marketing Strategy Development
- Create and implement comprehensive marketing strategies to enhance brand visibility and awareness across multiple channels.
- Develop and oversee marketing campaigns, ensuring alignment with business objectives and brand guidelines.
- Budget Management and Financial Analytics
- Develop and manage the marketing budget with strong financial oversight.
- Analyze marketing performance metrics and adjust strategies to optimize ROI.
- Customer Relationship Management (CRM)
- Utilize CRM tools to manage and nurture customer relationships.
- Analyze customer data to drive targeted marketing efforts and improve engagement.
- Graphic Design and Brand Management
- Apply graphic design skills to create compelling visual content.
- Oversee brand management activities to ensure consistent messaging and brand integrity.
- Digital Marketing Proficiency
- Implement and optimize digital marketing strategies including SEO, SEM, social media, and email marketing.
- Stay updated on digital marketing trends and technologies.
- Influencer Marketing
- Develop and execute influencer marketing strategies, with a focus on influencers in the UAE market.
- Build and maintain strong relationships with influencers to drive brand engagement.
- Public Relations and Stakeholder Management
- Manage PR agency relationships to ensure effective media coverage and brand representation.
- Cultivate positive relationships with internal and external stakeholders.
- Event Management
- Plan and execute marketing events and promotions to drive brand awareness and customer engagement.
- Coordinate logistics, manage event budgets, and ensure successful event execution.
- Flexibility and Adaptability
- Adapt marketing strategies to respond to changing market conditions and business needs.
- Demonstrate flexibility in handling a variety of tasks and challenges.
- Team Leadership
- Lead, mentor, and manage a team of 5 marketing professionals.
- Foster a collaborative and high-performance work environment.
Preferred Qualifications
- Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree preferred).
Employment Standards
Minimum Qualification required: Bachelor’s Degree or Diploma in Marketing.
Experience
5-10 years’ experience in marketing within a fast-paced marketing environment.
Required Knowledge, Skills, Abilities and Attributes
- Previous luxury retail background and a strong understanding of the Middle East region.
- Team Managing Experience.