Job Overview
Associate Manager – Creative in Abu Dhabi, UAE is a senior‑level opportunity within the education industry for professionals with strong expertise in brand strategy, creative leadership, and visual storytelling.
This role focuses on leading brand identity execution, managing multi‑channel creative campaigns, and ensuring creative excellence across schools and portfolios within one of the UAE’s leading education groups.
Key Responsibilities
- Develop and own creative and brand visual identity strategies aligned with marketing and enrolment goals
- Act as custodian of brand identity across all schools and communication platforms
- Lead creative programmes from concept to final execution across digital, print, video, motion and on‑ground campaigns
- Manage and develop Creative Officers supporting school‑level and HQ‑led initiatives
- Localise and implement HQ‑led creative frameworks, campaigns and brand systems across multiple schools
- Ensure all creative decisions are informed by research, insights and performance data
- Drive continuous improvement, governance and creative quality across assigned portfolios
- Develop brand guidelines, visual standards and scalable design toolkits
- Lead campaign storytelling, concept development and multimedia content production
- Oversee video production, animation, motion graphics and multimedia storytelling
- Manage HTML banners, dynamic creative assets and digital advertising formats
- Coordinate print collateral, event branding, OOH assets, social content and school environment branding
- Brief and manage external agencies, production partners and creative vendors
- Collaborate closely with brand, communications and digital teams for integrated campaign execution
- Support enrolment campaigns, open days, launches and major school milestone events
Ideal Profile
- Bachelor’s Degree in Graphic Design, Visual Communication, Creative Arts, Marketing or a related field
- Formal certifications in branding, motion graphics, design or digital creative disciplines are desirable
- Minimum 6 to 10 years of experience in creative leadership, brand strategy or design management
- Proven experience building and managing brand visual identity systems
- Strong background delivering integrated campaigns across digital, print, video and experiential environments
- Experience managing creative teams and direct reports
- Experience within education, hospitality or premium service‑led brands preferred
- Strong strategic thinking, commercial awareness and stakeholder management capability
Skills Set
- Brand identity systems and creative strategy
- Adobe Creative Cloud and multimedia production
- Motion graphics, animation and video storytelling
- HTML5 banners and dynamic digital ad creation
- Creative team leadership and agency management
- Cross‑functional campaign planning and execution
- Visual governance and quality control
- Research‑led creative decision making
Why Join Us
- Work with one of Abu Dhabi’s leading education groups with a strong regional and international reputation
- Lead high‑impact creative strategy across premium schools and multiple education brands
- Collaborate in a collaborative and innovation‑driven environment with strong leadership exposure
- Access professional development, leadership coaching and career growth opportunities
- Be part of a future‑focused organisation shaping education and brand excellence across the UAE
Location & Salary
Location: Abu Dhabi, UAE
Salary: 18,000–28,000 AED per month (subject to confirmation)