Associate Director - Digital Marketing

Modon; Abu Dhabi; On-site; AED 350,000 - 450,000; Full time

Job summary

A leading property development company in Abu Dhabi is seeking an Associate Director of Digital Marketing to drive their digital strategy and oversee a range of digital channels. The ideal candidate will have extensive experience in digital marketing, with proven skills in performance marketing and leadership. This role is critical for enhancing online presence and optimizing digital marketing initiatives.

Qualifications

• 8–10 years of experience in digital marketing, with leadership experience.
• Proven track record in managing large-scale digital initiatives and campaigns.
• Strong strategic thinking and data-driven decision-making abilities.

Responsibilities

• Develop and implement Modon’s digital marketing strategy.
• Oversee corporate and project websites for optimal UX and SEO.
• Manage social media strategy and CRM initiatives.

Skills

Digital marketing strategy

Performance marketing

Analytics

Stakeholder management

Leadership skills

SEO/SEM

Education

Bachelor's degree in Marketing or related field

Master's degree or professional certification in digital marketing

Job description

Job Purpose

The Associate Director, Digital Marketing leads Modon’s digital strategy, driving innovation and performance across all digital channels and platforms. The role is responsible for overseeing digital campaigns, websites, social media, CRM, paid media, and analytics, ensuring Modon’s brand and projects achieve maximum visibility and engagement in the digital space. This role plays a critical part in advancing Modon’s digital transformation, managing agencies, and ensuring alignment with business objectives.

Roles, Responsibilities, Duties

• Develop and implement Modon’s digital marketing strategy across all platforms.
• Lead performance marketing campaigns (paid social, search, display, programmatic) to drive awareness, engagement, and leads.
• Oversee corporate and project websites, ensuring optimal UX, content accuracy, SEO, and continuous improvement.
• Manage social media strategy and execution, ensuring consistent brand voice and audience growth.
• Oversee CRM and marketing automation initiatives, including customer data management and targeted campaigns.
• Manage relationships with digital, media, and technology agencies, ensuring clear briefs, timelines, and performance accountability.
• Track, analyze, and report on digital campaign performance and ROI, using data to optimize strategies.
• Drive digital innovation, staying updated on emerging platforms, tools, and technologies.
• Collaborate with Brand, Campaigns, and Corporate Marketing teams to ensure integration of digital with overall marketing strategy.
• Build and mentor a high-performing digital marketing team, setting clear KPIs and fostering a culture of innovation.

Qualification

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or related field.
• Master’s degree or professional certification in digital marketing, performance marketing, or data analytics preferred.

Experience and Competencies

• 8–10 years of experience in digital marketing, with at least 3–5 years in a leadership role.
• Proven track record in performance marketing, digital transformation, and managing large-scale digital campaigns.
• Strong understanding of analytics, SEO/SEM, paid media, CRM, and marketing automation.
• Excellent stakeholder management and leadership skills.
• Ability to manage agencies and vendors effectively.
• Strong strategic thinking with data-driven decision-making ability.
• Fluent in English; Arabic an advantage.