Assistant Manager-Marketing

Experts Plus Recruitment Services; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment agency in the United Arab Emirates is seeking an Assistant Manager – Marketing to develop and execute marketing plans for various exhibitions. The ideal candidate will have at least 3 years of experience in marketing, a strong understanding of digital marketing tools, and excellent project management skills. Responsibilities include leading campaign development, managing external agencies, and enhancing brand visibility. This role offers an opportunity to significantly impact the success of regional and international events.

Qualifications

• Minimum 3 years’ experience in Marketing, preferably in the exhibitions organizing industry.
• Experience working with external agencies and vendors.
• Wide exposure to marketing related practices and precedents.

Responsibilities

• Develop and implement strategies for marketing & communications for the Exhibition Dept.
• Create innovative marketing campaigns and tools.
• Manage exhibition onsite activities including press conferences and media centers.

Skills

Digital marketing tools

Project management

Brand communication

Campaign management

Coordination

Multitasking

Education

Bachelor’s degree in marketing, Communications, Business, or related field

Formal qualification in business/management studies

Job description

The Assistant Manager – Marketing is responsible for developing and executing strategic marketing and communications plans to support the Exhibition Department and its portfolio of regional and international events. The role involves leading campaign development, managing external agencies, supporting sponsorship efforts, and ensuring impactful marketing collateral and on-site event presence. The position plays a key role in enhancing brand visibility, audience engagement, and the overall success of the exhibitions.

Qualifications & Skills

• Bachelor’s degree in marketing, Communications, Business, or related field.
• Strong understanding of digital marketing tools, campaign management, and brand communication.
• Excellent project management, coordination, and multitasking skills.
• Experience working with external agencies and vendors.
• Minimum 3 years’ experience in Marketing, preferably with marketing experience in the exhibitions organizing industry.
• Wide exposure to marketing related practices and precedents
• In depth knowledge of business management and business practices.
• Ideally, a formal qualification in business/management studies.

Responsibilities

• Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions.
• Develop innovative marketing campaigns, tools and activities.
• Assist the project and project managers in pitching for corporate sponsors.
• Undertake the development and production of all marketing collateral in conjunction with Project Managers across a range of regional and international exhibitions from the company’s portfolio.
• Work with the project team to develop the shows through database building, research and enhanced exhibition offerings (e.g., conference programmers, gala dinners, awards ceremonies).
• Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media.
• Manage exhibition onsite activities including press conferences, press days and media centers.
• Develop and research new show ideas and markets, and research and develop dedicated data management procedures for the whole department.