Affiliates Lead

Equiti Group; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonus

Medical insurance for employees and 4

Smart working options

Wellness initiatives

Career development opportunities

Company lunches

Regular company events

Job summary

Equiti Group is seeking an Affiliate Lead - Digital Acquisition to grow and manage the affiliate channel from recruitment to performance optimization. The role requires strong commercial acumen, experience in performance marketing, and navigating regulated trading environments.

Based in Dubai, you will oversee CPA/RevShare frameworks, lead negotiations with partners, and drive scalable growth across markets while ensuring compliance and strategic alignment with revenue goals.

Qualifications

• 5+ years in affiliate marketing within CFDs, FX, Online Trading, Crypto or iGaming.
• Degree in Marketing or related field preferred.
• Strong negotiation and relationship-management skills.

Responsibilities

• Define and execute a scalable affiliate strategy aligned with revenue targets.
• Build and manage a diversified partner portfolio including affiliates and influencers.
• Negotiate contracts and incentives; ensure alignment with LTV and margins.
• Monitor performance KPIs (FTD, volumes, CAC, ROI) and optimize campaigns.
• Ensure compliance with regulatory requirements and internal policies.

Skills

Affiliate marketing

Performance marketing

Negotiation

Analytics

Stakeholder mgmt

Education

Bachelor's in Marketing/Business

Tools

Tune/HasOffers

Impact

Everflow

Job description

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We're on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy Think again.

At Equiti, we're building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we're seeking talented individuals who thrive in innovative environments. , and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented.

Affiliate Lead - Digital Acquisition in our office in Dubai

The Affiliate Lead is responsible for growing and managing the affiliate channel to drive funded accounts and trading volume. This role oversees the entire affiliate process — from recruiting and negotiating with partners to monitoring performance and ensuring compliance.

It is a key revenue role that requires strong commercial skills, performance marketing experience, and an understanding of working within regulated trading environments.

Responsibilities

Affiliate Strategy & Revenue Growth

• Define and execute a scalable affiliate strategy aligned with overall revenue and profitability targets.
• Build and expand a diversified partner portfolio including affiliates, influencers and comparison platforms.
• Identify new acquisition opportunities, market segments, and partnership models to drive incremental growth.
• Develop and optimize CPA, RevShare, and commission frameworks based on LTV, margin targets, and market competitiveness.

Strategic Partner Acquisition & Management

• Proactively source, evaluate, and onboard high-value affiliate with strong revenue potential.
• Lead commercial negotiations, contract structuring, and incentive alignment to ensure mutually profitable partnerships.
• Establish long-term, performance-driven relationships with top-tier partners.
• Conduct structured business reviews and implement performance improvement plans where required.

Performance Optimization

• Own and manage core affiliate KPIs including FTDs, trading volume, CAC, LTV, ROI, and retention metrics.
• Analyze acquisition funnels and partner performance to identify optimization opportunities across conversion and trader quality.
• Continuously evaluate traffic sources to ensure alignment with profitability and brand standards.
• Drive ongoing testing of offers, landing pages, funnels, and promotional strategies to maximize ROI.

Governance, Compliance & Risk Oversight

• Ensure all affiliate activities operate in full compliance with regulatory requirements and internal policies.
• Monitor traffic patterns and partner practices to detect fraud, incentivized traffic, misrepresentation, or brand misuse.
• Collaborate closely with Compliance, Risk, and Legal teams to mitigate operational and regulatory exposure.

Reporting, Forecasting & Cross-Functional Leadership

• Deliver structured daily, weekly and monthly performance reporting with clear insights and strategic recommendations.
• Forecast channel performance, commission payouts, and budget allocation based on revenue projections.
• Coordinate with internal teams to align campaigns, lifecycle initiatives, and promotional strategies.
• Provide strategic input into overall acquisition planning and revenue forecasting.

Skills & Competencies

• Deep understanding of CPA, RevShare, Hybrid models, and LTV economics.
• Advanced analytical skills (Excel/Sheets, dashboards, attribution tools).
• Experience with affiliate tracking platforms (Tune/HasOffers, Impact, Everflow, etc.).
• Strong communication and stakeholder management skills.
• Solid understanding of trading products and trader lifecycle metrics.
• Familiarity with compliance requirements in regulated markets.

Experience Requirements

• 5+ years in affiliate marketing within CFDs, FX, Online Trading, Crypto or iGaming.
• Proven experience scaling affiliate revenue in a performance-driven environment.
• Strong commercial negotiation experience.

Perks

Each of our offices has its special perks; be it no ties, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you're sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.

The benefits you can expect at your Equiti workplace include:

• Competitive salary package
• Performance-based bonus
• Medical insurance coverage for employees and family members
• Smart working options
• Employee wellness initiatives
• Personalized career development
• Company lunch in the office
• Regular company events

With energy, drive, and imagination, there's no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

Equiti refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.