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Brand Manager - Pharmaceutical
Descripción de la vacante
A marketing recruitment agency is seeking a Consumer Brand Manager in Pretoria. This role involves driving brand equity through innovative marketing campaigns, focusing on digital engagement and compliance with industry codes. Candidates should have 3–5 years of experience in consumer brand management and a degree in Marketing or a related field. Excellent analytical skills and a proven track record in launching successful consumer campaigns are essential.
Formación
- 3–5 years in consumer brand management experience.
- Experience in FMCG or OTC is an advantage.
- Proof of successful brand launch and growth in digital marketing.
Responsabilidades
- Develop consumer campaigns across multiple media channels.
- Lead influencer marketing and pharmacy activations.
- Map consumer journey and execute in-store promotions.
- Ensure compliance with marketing codes.
Conocimientos
Educación
The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.
- Consumer Marketing Strategy
- Develop consumer campaigns across digital, social, and traditional media.
- Translate brand strategy into compelling consumer messages.
- Lead influencer marketing, PR, and pharmacy activations.
- Own digital platforms: content calendars, social media, websites.
- Run performance marketing campaigns (SEO, SEM, paid social, programmatic).
- Use analytics, consumer research, and feedback to optimise campaigns.
- Consumer Engagement
- Map the consumer journey and identify loyalty-building interventions.
- Execute in-store activations, promotions, and partnerships with retail.
- Develop consumer education materials (leaflets, videos, online content).
- Cross-Functional Collaboration
- Partner with the Rx Brand Manager to align HCP and consumer messaging.
- Work with agencies, research firms, and creative vendors for execution.
- Compliance
- Ensure all consumer marketing complies with SAHPRA and ASA codes.
- Education: Degree in Marketing, Communications, or Business.
- Experience: 3–5 years in consumer brand management, FMCG / OTC experience advantageous.
- Proof of brand launch and growth success in the digital space advantageous.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.