Website & Paid Media Manager (Ecommerce Focus)

Supernova Brands; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A dynamic B2B distribution company in Cape Town is seeking a Website & Paid Media Manager. This role involves managing Shopify platforms, executing digital advertising campaigns, and analyzing performance data to drive e-commerce growth. Ideal for self-starters with a background in marketing and a passion for digital success. Full-time opportunity with a focus on collaboration and creativity.

Qualifications

• Proven experience managing Shopify websites.
• Hands-on experience with Google Ads campaigns.
• Strong analytical skills with proficiency in reporting tools.

Responsibilities

• Manage and optimize Shopify platforms and migrate from WooCommerce.
• Develop and manage Google Ads campaigns.
• Analyze performance data to provide insights.

Skills

Shopify management

Google Ads optimization

Data analysis

E-commerce strategies

Marketplace advertising

Education

Bachelor's Degree in Marketing or Business

Tools

Google Analytics

Excel / Google Sheets

Job description

Overview

Supernova Brands is a dynamic and expanding B2B import and brand distribution company in Cape Town, South Africa. We specialize in bringing "out of this world" products to the biggest and best retailers and e-commerce companies in South Africa.

We are driven by a strong omni-channel presence and a team with extensive technical sourcing and sales experience, with a mission to make our products and brands explode in the local market.

We are hustlers, dreamers and doers who bring positivity, focus, and high energy to everything we do.

We value adaptability, creativity, collaboration, and a solutions-oriented approach.

Job Title

Website & Paid Media Manager (Ecommerce Focus)

About the Job

Reports To: Digital Operations Manager

Location: Unit 3, Rainbow Close, Marconi Beam, Cape Town, South Africa (Fully Office Based)

Purpose of the Role: The E-Commerce & Digital Marketing Specialist is a pivotal role focused on driving the growth and success of our direct-to-consumer (D2C) channels and paid advertising efforts.

You will be the primary owner of our Shopify ecosystem, responsible for managing existing websites, developing new ones, and executing a key platform migration project. This is an autonomous role for a proactive individual with a strong foundation in e-commerce platforms and digital advertising, who can independently manage projects and deliver measurable results in online sales and marketing performance.

Responsibilities

• Shopify Platform Management & Development
  • Website Management: Oversee day-to-day management, maintenance, and optimization of our existing Shopify websites.
  • Platform Migration: Lead the full migration of our existing WooCommerce website to the Shopify platform.
  • New Site Development: Plan, develop, and launch new Shopify websites from concept to completion.
  • Sales & Campaign Execution: Keep websites current with engaging content and execute sales-driving activities.
• Digital Advertising & Marketing
  • Google Ads Management: Develop, manage, and optimize Google Ads campaigns.
  • Marketplace Advertising: Manage and scale advertising campaigns on key marketplaces such as Takealot and Amazon.
  • Budget Management: Allocate and manage digital advertising budgets, track ad spend, and handle administrative tasks.
• Performance Analysis & Reporting
  • Data Analysis: Monitor, analyze, and report on key performance indicators (KPIs).
  • Strategic Insights: Translate performance data into actionable insights and strategic recommendations.
• Cross-Functional Collaboration
  • Business Unit Partnership: Partner with internal Business Units to develop tailored e-commerce and marketing strategies.
  • Marketing Team Liaison: Collaborate with the in-house marketing team for creative assets.

Skills & Experience

• Proven experience managing and developing Shopify websites.
• Hands‑on experience creating, managing, and optimizing Google Ads campaigns.
• Demonstrable understanding of e‑commerce best practices and online sales strategies.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Experience with marketplace advertising (Takealot, Amazon) is highly advantageous.
• Direct experience with WooCommerce to Shopify migrations is a significant plus.
• Bachelor's Degree in Marketing, Business, or a related field is preferred.
• Prior experience on CRM or ERP systems is advantageous.
• Beginner-to-Intermediate skills in Excel / Google Sheets.

Ideal Candidate Profile

We are looking for a self‑starter who thrives in an autonomous role and takes ownership of their projects from start to finish. The ideal candidate is commercially‑minded with a strategic approach to driving e‑commerce growth, a proactive problem‑solver, highly organized, and an excellent communicator adept at working cross‑functionally to achieve shared goals. A genuine passion for e‑commerce, digital marketing, and staying current with industry trends is essential for success in this role.

Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail