Web content analyst annotator

Odixcity Consulting; South Africa; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Odixcity Consulting seeks a Web Content Analyst Annotator to ensure evaluation, categorization, and annotation of digital content across websites to support AI systems responsible for content understanding, ranking, moderation, and information quality assessment.

The analyst will review web pages, articles, multimedia content, and user-facing information to ensure datasets reflect real-world online communication patterns.

Qualifications

• Bachelor’s Degree in Mass Communication, English Language, Linguistics, Journalism, Marketing, Information Management, Social Sciences or related discipline.
• Understanding of online content ecosystems.
• Knowledge of SEO or digital content evaluation (advantage).
• Ability to interpret context and intent accurately and familiarity with online research tools.
• Certifications such as Google Digital Skills Certification, Content Marketing Certification (HubSpot/Google preferred), Digital Media or Content Analysis Certification (advantage), AI Content Evaluation Training (optional advantage).
• 2–5 years’ experience in content analysis, writing, editing, moderation, or digital media.
• Experience working with online platforms or datasets preferred.

Responsibilities

• Annotate and classify web content datasets.
• Evaluate content quality, tone, and relevance.
• Label content categories and user intent.
• Review AI-generated content responses.
• Identify misinformation, unsafe content, or low-quality data.
• Apply annotation guidelines consistently.
• Provide structured feedback for AI training improvement.
• Maintain dataset accuracy and integrity.

Skills

Content analysis

Data annotation

Digital media

SEO knowledge

Education

Bachelor’s degree in Mass Communication / English / Linguistics / Journalism / Marketing / Information Management / Social Sciences

Job description

Web Content Analyst Annotator

Job Summary: We are seeking for a Web Content Analyst Annotator to ensure evaluating, categorizing, and annotating digital content across websites to support AI systems responsible for content understanding, ranking, moderation, and information quality assessment.

The analyst will review web pages, articles, multimedia content, and user-facing information to ensure datasets reflect real-world online communication patterns. The ideal candidate understands digital media, online communication, and content quality standards and will help train AI models to interpret online information responsibly while improving search relevance, content recommendation systems, and AI-generated responses. This position blends content analysis, data annotation, digital literacy, and AI evaluation.

Key Responsibilities

• Annotate and classify web content datasets.
• Evaluate content quality, tone, and relevance.
• Label content categories and user intent.
• Review AI-generated content responses.
• Identify misinformation, unsafe content, or low-quality data.
• Apply annotation guidelines consistently.
• Provide structured feedback for AI training improvement.
• Maintain dataset accuracy and integrity.

Job Requirements

• Bachelor’s Degree in Mass Communication, English Language, Linguistics, Journalism, Marketing, Information Management, Social Sciences or related discipline.
• Understanding of online content ecosystems.
• Knowledge of SEO or digital content evaluation (advantage).
• Ability to interpret context and intent accurately and Familiarity with online research tools.
• Required Certifications (Basic) such as Google Digital Skills Certification, Content Marketing Certification (HubSpot/Google preferred), Digital Media or Content Analysis Certification (advantage), AI Content Evaluation Training (optional advantage)
• 2–5 years’ experience in content analysis, writing, editing, moderation, or digital media.
• Experience working with online platforms or datasets preferred.