Viral Video Specialist

Seen.tv; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A cutting-edge media company based in Cape Town is seeking a Viral Video Specialist to drive creative video direction across client projects. This role emphasizes storytelling and generating viral content ideas that connect organically with audiences. Ideal candidates should have a proven track record of achieving organic views, a deep understanding of internet culture, and the ability to work collaboratively in a dynamic environment. If you're passionate about creating engaging video content that truly resonates, we want to hear from you.

Qualifications

• Track record of organic views without paid promotion.
• Ability to create compelling narratives with suspense and payoff.
• Quickly identify and improve weak ideas.

Responsibilities

• Lead creative direction for client video projects.
• Generate multiple video ideas weekly and oversee execution.
• Collaborate with editors, producers, and storytellers.

Skills

Strong storytelling

Understanding of internet culture

Ability to generate ideas

Confident idea pitching

Job description

Apply here

https://ats.rippling.com/seentvhiring/jobs/5d326135-07f7-4afd-b279-671b754eaa38

Search Seen TV on Insta, Snapchat, Tiktok- wherever! You'll see what we do : -)

Full-time | Cape Town

Overview

Seen TV is looking for a Viral Video Specialist to own creative direction across all client work. This role sits at the centre of everything we make for brands, NGOs, and partners.

We are a decolonial media company telling the stories mainstream media ignores. We specialise in raw, mobile-first storytelling that travels organically. No ad spend. No gimmicks. Just video ideas the internet actually loves.

What you’ll do

• Lead creative direction across all client video work. Every pitch and every execution must feel native to the internet.
• Sometimes you’ll generate like 67 video ideas in a week. Then take the ideas from concept to execution. Script them. Shape them. See them through.
• Working closely with editors, producers, and storytellers.
• You probably have endless references of great video ideas you wanna make. Because you live on TikTok and Insta.

What You Should Be Good At

• You have a clear track record of organic views. Real reach. No paid spend.
• You are a strong storyteller. You understand hooks, pacing, suspense, and payoff.
• You can spot weak ideas quickly and make good ones better.
• You are confident selling ideas on paper before anything is shot.
• You do not care about fancy gear. You know a phone and the right framing beats big production.
• You are deeply fluent in internet culture.

Important context

This is a role based in South Africa, but most of our client work is global, particularly in the USA and Europe. You need strong instincts for internet culture and audiences in those markets.

How to apply

Keep it sharp and human. Send Links to work that performed organically. Just one example is fine. One sentence on how you come up with viral ideas. If you had to make a 1-minute video today, and it needed 1M organic views, what would it be about?

We love AI and use it across the company. But please don’t send a generic, ChatGPT-sounding application. We can tell :) If you are obsessed with the internet and know how to make ideas travel, we should talk. We are Seen. Are you?