Vaseline Demand Creation Lead (Social-First Marketing)

Unilever Deutschland Holding Gmbh; Gauteng; On-site; ZAR 800 000 - 1 000 000; Full time

Job summary

A leading consumer goods company is seeking a Vaseline Demand Creation Lead for Southern Africa. In this full-time role, you will craft and execute a holistic brand plan, drive integrated marketing strategies, and lead a team to ensure brand growth. You must have expertise in social first marketing, proven leadership skills, and a passion for beauty. The position is office-based in either Durban or Johannesburg, requiring strong cross-functional collaboration and public relations capabilities.

Qualifications

• Proven ability to lead and inspire high-performing teams.
• Exceptional interpersonal and communication skills.
• Experience in developing and executing brand strategies.
• Deep understanding of social first marketing strategies.
• Strong financial acumen in managing budgets.

Responsibilities

• Lead execution of social first marketing plans.
• Manage integrated Demand Creation squad for brand marketing.
• Track progress and hold teams accountable for results.
• Oversee public relations and reputation management for the brand.
• Develop best-in-class brand experiences across all touchpoints.

Skills

Team Leadership & Management

Cross-Functional Collaboration

Brand Management Leadership

Social First Marketing Expertise

Financial Management

Agency Management

Strategic Thinking & Vision

Passion for Beauty

Insight

Product Understanding

Tools

Data Analytics Tools

Job description

A leading consumer goods company is seeking a Vaseline Demand Creation Lead for Southern Africa. In this full-time role, you will craft and execute a holistic brand plan, drive integrated marketing strategies, and lead a team to ensure brand growth. You must have expertise in social first marketing, proven leadership skills, and a passion for beauty. The position is office-based in either Durban or Johannesburg, requiring strong cross-functional collaboration and public relations capabilities.