Trade Marketing Manager | Managed People Solutions | Johannesburg

Managed People Solutions; Gauteng; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player in the liquor sector is seeking a vibrant Trade Marketing Manager to enhance brand visibility and drive marketing initiatives in Johannesburg. This role demands creativity and energy, focusing on managing trade marketing functions, overseeing budgets, and collaborating with commercial teams to implement effective strategies. Ideal candidates will have a strong background in FMCG marketing and proven leadership skills. Join a dynamic team where your contributions will significantly impact brand growth and market presence in a fun-loving environment.

Qualifications

• 5+ years in Brand or Trade marketing within an international FMCG environment.
• Proven team management, capability building, and leadership skills.

Responsibilities

• Manage the Trade Marketing function and team, including budgets and trade activities.
• Develop and maintain quarterly integrated calendars with marketing and commercial teams.
• Conduct reviews to assess trade marketing success and optimize resourcing models.

Skills

Trade Marketing

Project Management

Team Management

Budget Management

FMCG Knowledge

Education

University degree in Marketing

University degree in Trade Marketing

University degree in Economics

Job description

Love the liquor industry and have a knack for making brands shine? Our client is on the hunt for a vibrant, creative, and energetic Trade Marketing Manager to join their dynamic team in Johannesburg, Gauteng. If you thrive in a fast-paced, fun-loving, and close-knit environment, this could be your perfect match!

Key Responsibilities:

• Manage the Trade Marketing function and team, including the Commercial Analyst and Trade Marketing Coordinator.
• Input into the annual A&P budget process and directly manage Trade Marketing channel budgets.
• Oversee Trade Marketing budgets with routines to track spend.
• Plan, budget, and implement trade activities.
• Develop and maintain quarterly integrated calendars with marketing and commercial teams.
• Support the commercial team in delivering effective trade programs to meet objectives.
• Coordinate timelines with stakeholders to ensure timely delivery of plans.
• Work with sales and marketing to create channel-specific activities to increase footfall and revenue.
• Build relationships with chain marketing departments, manage in-store media rate cards, and bookings.
• Refine and develop in-trade plans aligned with objectives and budgets.
• Plan and execute in-store media bookings, online packages, and e-commerce initiatives.
• Advise on trade elements, design, and target reach.
• Manage reach strategies and guide sales teams on outlet selection.
• Optimize delivery and kitting plans for in-trade elements.
• Engage with stakeholders, suppliers, and printers for smooth execution.
• Participate in weekly routines and prepare quarterly sales toolkits and roadshow materials.
• Develop sell-in slides, documents, and success metrics for campaigns.
• Conduct reviews to assess trade marketing success.
• Guide the Commercial Analyst in developing tools for target achievement.
• Develop gifting CPAs, manage gifting budgets, and oversee logistics.
• Track sales of gifts and measure performance.
• Create and manage NPD calendars and monitor supply chain for launches.
• Brief trade presenters and maintain merchandising standards.
• Forecast sales and revenue, track KPIs, and develop revenue projections.
• Manage rebate contracts, perform rebate calculations, and monitor sales performance metrics.
• Assist with ad hoc presentations and set up incentive tracking.
• Monitor discounts and develop market expansion plans.
• Maintain segmentation data and optimize resourcing models.

Requirements and Experience:

• University degree in Marketing, Trade Marketing, Economics, or related fields.
• 5+ years in Brand or Trade marketing within an international FMCG environment, with 3+ years in a senior role.
• Fluent in English, both spoken and written.
• Extensive experience with trade/BTL marketing projects, agency collaboration, and project management.
• Knowledge of sales and the liquor market is advantageous.
• Proven team management, capability building, and leadership skills.

Should you not receive feedback within two weeks of the closing date, please consider your application unsuccessful.