Trade Marketing Manager (Kenyan Local)

Network International; South Africa; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading liquor distribution company in South Africa seeks a results-driven Trade Marketing Manager. The role involves developing trade marketing strategies, coordinating with sales teams, and analyzing trade channels to improve brand presence. Ideal candidates have 4-6 years of experience in trade marketing, a Bachelor’s degree, and a strong understanding of consumer behavior. Willingness to travel within Kenya is essential.

Qualifications

• 4-6 years’ experience in trade marketing or sales, preferably in liquor.
• Strong understanding of Kenyan trade channels and consumer behavior.
• Willingness to travel within Kenya for market visits.

Responsibilities

• Develop and implement trade marketing plans aligned with brand strategy.
• Design and execute in-store visibility and promotional activities.
• Coordinate with sales teams for product launches and activations.
• Track performance of trade promotions and recommend optimizations.

Skills

Trade marketing experience

Analytical skills

Project management

Excellent planning

Education

Bachelor’s degree in Marketing or Business

Tools

MS Office

Job description

SUMMARY :

We’re looking for a passionate and results-driven person to develop and execute trade marketing strategies that drive sales, improve brand presence, and enhance execution in retail, horeca, and distribution channels across Kenya.

POSITION INFO :

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities :

• Develop and implement trade marketing plans aligned with brand strategy and sales objectives.
• Design and execute in-store visibility, POS materials, and promotional activities.
• Coordinate with sales teams to support product sell-in, launches, and activations.
• Segment and analyze trade channels (modern trade, general trade, horeca) to tailor activities effectively.
• Track performance of trade promotions and recommend optimizations.
• Build relationships with key distributors, retailers, and horeca accounts.
• Manage budgets and ensure cost-effective execution of trade programs.

Requirements :

• Bachelor’s degree in Marketing, Business, or related field
• 4–6 years’ experience in trade marketing or sales, preferably in liquor or related sector
• Strong understanding of Kenyan trade channels and consumer behavior
• Excellent planning, project management, and analytical skills
• Proficient in MS Office; knowledge of merchandising tools is a plus
• Willingness to travel within Kenya for market visits and trade engagement

Apply Now!