Trade Marketing Manager (Kenyan Local)

Executive Placements; South Africa; On-site; ZAR 600 000 - 750 000; Full time

Job summary

A leading liquor distribution company in South Africa is seeking a Trade Marketing Manager to develop and execute marketing plans aligned with brand strategies. The ideal candidate should have at least 4 years of experience in trade marketing or sales, preferably in FMCG. Strong analytical skills, knowledge of trade channels, and proficiency in MS Office are essential. This role involves building relationships with distributors and requires a willingness to travel for market visits.

Qualifications

• 46 years' experience in trade marketing or sales, preferably in liquor or FMCG.
• Strong understanding of Kenyan trade channels and consumer behavior.
• Willingness to travel within Kenya for market visits and trade engagement.

Responsibilities

• Develop and implement trade marketing plans aligned with brand strategy.
• Design and execute in-store visibility and promotional activities.
• Track performance of trade promotions and recommend optimizations.

Skills

Trade marketing planning

Project management

Analytical skills

Strong understanding of trade channels

Education

Bachelors degree in Marketing, Business or related field

Tools

MS Office

Merchandising tools

Job description

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities:

• Develop and implement trade marketing plans aligned with brand strategy and sales objectives.
• Design and execute in-store visibility, POS materials, and promotional activities.
• Coordinate with sales teams to support product sell-in, launches, and activations.
• Segment and analyze trade channels (modern trade, general trade, horeca) to tailor activities effectively.
• Track performance of trade promotions and recommend optimizations.
• Build relationships with key distributors, retailers, and horeca accounts.
• Manage budgets and ensure cost-effective execution of trade programs.

Requirements:

• Bachelors degree in Marketing, Business, or related field
• 46 years' experience in trade marketing or sales, preferably in liquor or FMCG
• Strong understanding of Kenyan trade channels and consumer behavior
• Excellent planning, project management, and analytical skills
• Proficient in MS Office; knowledge of merchandising tools is a plus
• Willingness to travel within Kenya for market visits and trade engagement

Apply Now!