Trade Marketing Manager (Kenyan Local)

Network International; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading liquor distribution company in Gauteng is seeking a Trade Marketing Manager to develop and execute marketing strategies aligned with sales objectives. The ideal candidate will have 4-6 years of experience in trade marketing and a strong understanding of consumer behavior in trade channels. This role offers growth opportunities within a dynamic environment.

Qualifications

• 4-6 years' experience in trade marketing or sales, preferably in liquor or FMCG.
• Strong understanding of trade channels and consumer behavior.
• Excellent planning and project management skills.

Responsibilities

• Develop and implement trade marketing plans aligned with brand strategy.
• Coordinate with sales teams for product sell-in and launches.
• Track performance of trade promotions and recommend optimizations.

Skills

Trade marketing

Analytical skills

Project management

Relationship building

Education

Bachelors degree in Marketing, Business or related field

Tools

MS Office

Job description

Overview

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Responsibilities

• Develop and implement trade marketing plans aligned with brand strategy and sales objectives.
• Design and execute in-store visibility, POS materials, and promotional activities.
• Coordinate with sales teams to support product sell-in, launches, and activations.
• Segment and analyze trade channels (modern trade, general trade, horeca) to tailor activities effectively.
• Track performance of trade promotions and recommend optimizations.
• Build relationships with key distributors, retailers, and horeca accounts.
• Manage budgets and ensure cost-effective execution of trade programs.

Requirements

• Bachelors degree in Marketing, Business, or related field
• 46 years' experience in trade marketing or sales, preferably in liquor or FMCG
• Strong understanding of Kenyan trade channels and consumer behavior
• Excellent planning, project management, and analytical skills
• Proficient in MS Office; knowledge of merchandising tools is a plus
• Willingness to travel within Kenya for market visits and trade engagement

Apply Now!