Trade Marketing Manager

Suntory Beverage & Food France; Johannesburg; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading beverage company is seeking a Trade Marketing Manager in Johannesburg to develop and execute trade marketing strategies that enhance market share and sales performance. The successful candidate will lead relationships with retailers and collaborate closely with internal teams. Ideal candidates have experience in the FMCG sector, strong communication skills, and a proven track record in marketing and sales roles.

Qualifications

• Excellent understanding of the South African FMCG market and all channels.
• Experience in a marketing or sales environment in drinks.
• Ability to analyse data and extract relevant insights.

Responsibilities

• Lead Trade Marketing Strategy development.
• Manage and monitor Trade Marketing Investments.
• Coordinate communication of price, product, and pack changes.

Skills

Understanding of SA FMCG market

Customer Facing experience

Ability to lead and influence

Strong presentation and communication skills

Experience of managing agencies

Commercial awareness

Creativity

Job description

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About Your role

This role is pivotal to the success of our brands at point of purchase and plays a key role in building strong retailer relationships. Managing the day-to-day relationship with key customers and internal relationships with the Brand Teams.

As our Trade Marketing Manager, you will be accountable for the planning and subsequent flawless execution of the Commercial Calendar in core retailers. This will consist of both brand lead and retailer lead activation.

What You’ll do

• Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories.
• Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
• Contribute to organization’s goals plus objectives and enhance market share and sales performance.
• Establish channel strategies along with execute associated plans through Distributors.
• Prepare trade promotional plan in designated channels with crucial customers.
• Coordinate media placements, public relation programs, host events, food shows and participate in all community events.
• Provide marketing assistance to Distributor sales team through answering clients and product inquiries.
• Lead MT & TT channel trade marketing strategy development to accomplish defined business objectives throughout product categories.
• Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.
• Prepare trade promotion plans with main customers.

Coordinate communication of price, product and pack changes.

Develop, supervise and improve procedures to link entire marketing activities with sales team activities.

Perform closely with Country Manager as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.

Coordinates activities associated to organization participation at tradeshows or events.

What’s in it for you

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

What You need to be successful

• Excellent understanding of SA FMCG market and all channels
• Customer Facing experience within a Marketing or sales environment in drinks
• Understanding of key commercial levers, and P&L management, especially the impact of shopper spends on channel
• Ability to lead and influence others to land exceptional plans that effectively delivers against customer and brand objectives
• Ability to engage customers and internal stakeholders through strong presentation and communication skills
• Ability to use a wide variety of data sources, from which to analyse data and extract relevant insight
• Previous experience in shopper or brand marketing area
• Experience of managing agencies on campaigns / creative development
• Experience of Soft drinks category
• Brand marketing and or direct sales / channel management experience within FMCG

Building Relationships

• Teamwork & Cooperation
• Good stakeholder manager
• Strong planning & organisational skills
• Influencer with solid negotiation skills
• Commercially savvy
• Creativity
• High Impact & clear communicator
• Takes personal responsibility / accountability for delivery

Our DEI Commitment

At Suntory we greatly appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success.

We understand that our candidates all have unique career trajectories and experiences, and this can sometimes deter you from applying for a role if you don’t feel that you meet all the criteria. If you believe that you have relevant skills and experience that you feel could benefit us, we would love to know what unique perspectives and experience you can bring to help make us better, together in a company that is committed to Growing for Good and Giving Back to Society.

Our recruitment, selection and assessment process is based on the skills and competencies of the above role. We are committed to and value diversity, equity and inclusion in our recruitment process and do not discriminate based on gender, race or ethnic background, class economic status, disability status, sexual orientation, age, political beliefs, marital status, or any other protected characteristic. We want to ensure that our interview process is as inclusive as possible. If you require any reasonable accommodation as part of the process, do not hesitate to let your recruiter know who will be happy to help.