Trade Marketing Manager

Ad Talent; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A dynamic FMCG company is seeking an experienced Marketing Manager in Johannesburg. The role involves leading marketing strategies, managing integrated campaigns, and driving consumer engagement. Candidates should have over 8 years of experience in FMCG marketing, especially in beverages, and strong skills in trade marketing and digital strategies. This role offers a chance to make an impact in a fast-paced environment.

Qualifications

• 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care)
• Strong track record in trade marketing and retail execution.
• Experience with retailers like Spar, Pick n Pay, and Clicks.

Responsibilities

• Develop and implement integrated marketing plans.
• Plan and execute traditional, digital, and in-store campaigns.
• Manage digital marketing and influencer campaigns.

Skills

Trade marketing

Brand management

Digital strategy

Retail execution

Collaboration

Consumer engagement

Tools

CRM systems

SEO / SEM

Paid media

Job description

Who We Are

A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.

Who We’re Looking For

An experienced, strategic, and hands‑on Marketing Manager with a solid FMCG background—particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You’re a collaborative leader who thrives in a fast‑paced environment and understands both formal and informal retail dynamics across South Africa.

Key Responsibilities

• Lead Marketing Strategy : Develop and implement integrated marketing plans aligned with overall business objectives.
• Drive 360° Campaigns : Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.
• Own Trade Marketing : Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives.
• Digital & CRM Ownership : Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e‑commerce visibility.
• Budget & Performance Management : Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data.
• Cross‑functional Collaboration : Partner with sales, operations, and agency teams for seamless marketing execution.
• Consumer Engagement : Lead brand activations, sponsorships, and events to drive awareness and engagement.

What You’ll Need

• Experience : 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution.
• Retail Expertise : Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations.
• Digital & CRM Skills : Proven knowledge of SEO / SEM, paid media, influencer marketing, and loyalty / CRM programs.
• Leadership : Strong cross‑functional leadership and agency management skills; able to influence and drive collaboration across teams.
• Commercial Acumen : Skilled in budgeting, financial planning, and using insights to drive business outcomes.
• Results‑Driven : Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment.