Trade Marketing Manager

Liham Consulting Pty (Ltd); Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading consulting firm in Durban is seeking a Trade Marketing Manager to lead business planning and execution strategies. The ideal candidate will hold a bachelor’s degree and possess 3-5 years' experience in trade marketing or category management. This role involves utilizing market insights and research to drive effective sales strategies, ensuring the sales team is equipped and aligned with the marketing calendar.

Qualifications

• Minimum 3-5 years of experience in Trade Marketing or Category Management.
• Strong understanding of market and shopper insights.
• Basic understanding of Profit & Loss statements.

Responsibilities

• Lead end to end business plan process.
• Build channel expertise based on shopper insights and market data.
• Provide sales team with tools and support for execution.
• Ensure trade marketing activity calendar is efficiently utilized.
• Develop and deploy 4P execution strategies.

Skills

Trade Marketing

Category Management

Market Research

Shopper Insights

Education

Bachelor’s degree in Marketing, Business Management or related field

Job description

Overview

Leading end to end business plan process, quarterly activity planning cycle and leading cycles briefs. Building channel expertise based on shopper insights, market data and sell out data from customers. Providing sales team with tools and support material to drive brilliant execution. Ensuring that trade marketing activity calendar, planning and timing are such that sales force capacity and capability are utilized. Developing and deploying 4P execution strategies across Brand segments and customers.

Responsibilities

• Leading end to end business plan process, quarterly activity planning cycle and leading cycles briefs
• Building channel expertise based on shopper insights, market data and sell out data from customers
• Providing sales team with tools and support material to drive brilliant execution
• Ensuring that trade marketing activity calendar, planning and timing are such that sales force capacity and capability are utilized
• Developing and deploying 4P execution strategies across Brand segments and customers

Qualifications

• Bachelor’s degree in Marketing, Business Management or related field
• 3-5 years of Trade Marketing or Category management experience
• Strong understanding of market and shopper insights and research
• Basic understanding of Profit & loss statement

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful