Trade Marketing and Campaign Specialist

THE SKILLS MINE; Johannesburg; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a Trade Marketing Manager with 3–5 years of experience. You will implement marketing campaigns, manage POS materials, and collaborate with retail partners to enhance brand visibility. The ideal candidate holds a degree in Marketing or a related field and has knowledge of ATL and BTL marketing principles. This role offers an opportunity to drive impactful trade marketing initiatives across diverse environments.

Qualifications

• A minimum of 3–5 years of experience in trade marketing or retail marketing.
• Experience managing POS and campaign logistics.
• Exposure to ATL and BTL marketing principles.

Responsibilities

• Implement trade marketing campaigns across banking environments and activation sites.
• Localise national campaigns while maintaining brand consistency.
• Develop and manage POS materials and merchandising tools.
• Collaborate on GTM campaigns for new launches and key initiatives.
• Plan and execute roadshows and community engagement events.
• Align with retail partners on activation strategies and visibility support.
• Distribute necessary materials to partners for campaign execution.
• Assist in trade marketing calendar planning and budget management.
• Track campaign effectiveness and channel KPIs.
• Gather feedback and incorporate learnings into planning.

Skills

Trade marketing experience

Retail marketing knowledge

Campaign logistics management

ATL and BTL marketing principles

Education

Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field

Job description

Requirements

• A Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• A minimum of 3–5 years of experience in trade marketing or retail marketing.
• Experience managing POS and campaign logistics.
• Exposure to ATL and BTL marketing principles.

Responsibilities

• Implement trade marketing campaigns across banking environments and activation sites.
• Localise national campaigns while maintaining brand consistency.
• Develop and manage POS materials and merchandising tools.
• Collaborate on GTM campaigns for new launches and key initiatives.
• Plan and execute roadshows and community engagement events.
• Align with retail partners on activation strategies and visibility support.
• Distribute necessary materials to partners for campaign execution.
• Assist in trade marketing calendar planning and budget management.
• Track campaign effectiveness and channel KPIs.
• Gather feedback and incorporate learnings into planning.