Technical Marketing Analyst

Webfx, Inc.; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A full-funnel revenue marketing agency is seeking a Marketing Technology Operations Specialist in Cape Town. This role requires 2.5+ years of experience with marketing technology stacks and strong knowledge of SEO. Responsibilities include managing the marketing technology stack, optimizing data pipelines, and enhancing web properties. Competitive compensation and comprehensive benefits are offered including health insurance and performance bonuses.

Benefits

Competitive base pay

Profit sharing

Performance bonuses

Comprehensive health insurance

Qualifications

• 2.5+ years of experience with marketing technology stacks.
• Strong understanding of marketing operations and data management.
• Ability to perform basic JavaScript edits.

Responsibilities

• Manage and optimize the marketing technology stack.
• Maintain and enhance high-traffic WordPress properties.
• Fine-tune data pipelines and lead flows.

Skills

Experience with marketing technology stacks

Understanding of marketing operations

Knowledge of SEO fundamentals

Basic JavaScript edits

Experience with automation tools

Problem-solving mindset

Tools

Segment CDP

MixPanel

Salesforce

Google Analytics

Ahrefs

SEMrush

Git

Job description

WebFX, a full‑funnel revenue marketing agency, is recruiting a Marketing Technology Operations Specialist to join our internal marketing team in Cape Town.

About the Role

This role blends technical expertise with digital marketing fundamentals to optimize our data pipeline, lead flow, and technology infrastructure.

Key Responsibilities

• Manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
• Maintain and enhance high‑traffic WordPress properties and hosting environments.
• Fine‑tune data pipelines and lead flows to improve marketing effectiveness.
• Implement and troubleshoot analytics tracking and reporting systems.
• Perform web administration and system maintenance tasks.
• Act as a technical "fixer" for the marketing team's technology needs.
• Occasionally work in a PM capacity with our internal developers on larger, more complex projects.

Required Skills & Experience

• 2.5+ years of experience working with similar marketing technology stacks.
• Strong understanding of marketing operations and data management.
• Working knowledge of SEO fundamentals and Google’s product suite (GSC, GA4, BigQuery).
• Ability to perform basic JavaScript edits and script implementation on various web properties.
• Experience with automation tools and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Basic understanding of Git / GitHub and web hosting environments.
• Problem‑solving mindset and willingness to learn new technologies.

Bonus Skills

• Experience with CRO tools like Mutiny.
• Data enrichment knowledge (Clearbit or similar).
• Interest in AI pair programming using tools like Cursor.

Compensation & Benefits

Compensation is negotiable based on experience, with annual merit‑based increases. We offer competitive base pay, profit sharing, performance bonuses, and comprehensive health insurance (including dental, vision, and remote doctor). World‑class industry training, career‑track opportunities, and learning bonuses are also provided.

Working Hours and Location

Location: Cape Town Office – Waterview CI, Century City, Cape Town, South Africa.
Hours:
• Monday‑Thursday: 10:00 AM – 7:30 PM SAST
• Friday: 10:00 AM – 5:00 PM SAST

Application Instructions

Please submit a resume or CV (in English) to be considered for this opportunity. Two applications for multiple positions are not required; simply let us know.

Equal Opportunity Employer

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal is to empower our team to achieve their personal best, bring people together, and provide equal opportunity regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.