Team Leader

Bevco; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company in Cape Town is seeking a Sales Supervisor to manage the Wholesale Team. Responsibilities include overseeing sales representatives, maintaining customer relationships, and implementing strategies for sustainable growth. Candidates should have at least 3 years of experience in sales or FMCG and excellent communication skills. This position offers a dynamic work environment and opportunities for personal development.

Qualifications

• At least 3 years experience in an operational execution role.
• Experience in a sales/marketing/FMCG environment.
• Ability to multitask, prioritize, and manage time efficiently.

Responsibilities

• Manage and lead the Wholesale Team to deliver sustainable growth.
• Supervise sales representatives and coordinate their schedules.
• Build customer relationships and ensure customer satisfaction.

Skills

Customer Care

Communication

Problem Solving

Negotiation

Planning and Organising

Education

Grade 12 / Matric / NQF level 4

Tools

Microsoft Office

Job description

Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility.

Responsible for the work of the Sales Representatives and Merchandisers in the Wholesale Team. Job Purpose: To manage and lead the Wholesale Team to implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Key Accountabilities and Outputs

Sales Supervisor Duties and Responsibilities

• Understand customer needs and offer solutions and support
• Organize and coordinate sales representatives schedules
• Research potential leads from business directories, web searches, or digital resources
• Recruit, hire, and train new sales representatives
• Receive and report on all sales leads
• Supervise sales representatives and assistants
• Answer potential customer questions and follow-up call questions
• Work with sales team when closing sales
• Track weekly, monthly, and quarterly performance and sales metrics
• Meet all sales quotas and goals
• Assist sales representatives and team to meet and exceed goals

Performance Management

• Determines and communicates business direction and work priorities
• Regularly assess progress against directives
• Reacts promptly to performance challenges
• Provides meaningful interim and year-end Performance Reviews
• Drives a high performance culture
• Delivers sustainable results

Customer Development

• Manage and build customer relationships with Outlet owners
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
• Achieve customer sales volume targets
• Ensure each outlet buys directly from the Company consistently on a weekly basis

Execution Guidelines

• Ensure the delivery of product availability, merchandising, promotions, pricing and space in outlets
• Monitor volumes by outlet to ensure % availability of key brands and packs through forward planning
• Manage stock rotation to ensure % availability
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year

Asset Management

• Manage the Company refrigeration assets by driving governance and compliance
• Manage all the Company assets in the outlets including permanent merchandising and signage
• Ensure the Company products are stocked in fridges as per guidelines
• Conduct asset verification surveys (Fridges, etc.)
• Assist customers with managing stock replenishment to minimise stock outs
• Manage stock rotation and quality

Additional Region-Specific Accountabilities and Outputs (WC)

• Route Ride Weekly 2 Routes
• ITMO (format will be provided)
• Strike Report (format will be provided)
• Store Specific space
• Weekly Report on all brands
• Account Rec-Report
• Monthly Forecast (Month-end Discussion)
• Promotion Report

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• At least 3 years experience (Operational Execution)
• Experience in a sales / marketing / FMCG environment preferably CSD
• Intermediate knowledge of PC and experience with tracking and recording call information on Microsoft Office and / or similar software
• Demonstrated and proved sales results
• Ability to multitask, prioritize and manage time efficiently
• Excellent Customer Care and focus
• Excellent verbal and written communication skills
• Persuasive and goal-oriented

Key Qualities

• Customer Perspective
• Communication
• Routine communication with customers or clients
• Problem Solving
• Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.
• Relationships Maintained
• Others outside of own work area but inside the organisation
• Behavioural Competencies

Critical Success Factors

• Customer Relations
• Asks questions to identify customer needs or expectations
• Follows through and meets personal commitments to others on time
• Takes responsibilities seriously and consistently meets the clients expectations for quality, service, and professionalism.
• Continuously monitors delivery to make sure the customer is receiving good service
• Shows a strong commitment to exceeding customer expectations
• Able to own responsibility for mistakes, apologise and make suitable changes to services

Negotiation

• Able to recognise a situation in which negotiations are required
• Able to listen to the opposition's argument attentively with the aim of reaching an effective outcome
• Able to tactfully present facts on a need to know basis so as to ensure a successful outcome
• Able to refer to facts presented by the opposition to strengthen argument
• Possesses the interpersonal skills necessary to negotiate an effective outcome

Planning and Organising

• Manages time effectively, ensuring effective completion of tasks under stressful deadlines.
• Able to prioritise activities and resources, ensuring that results are achieved effectively.
• Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.

Knowledge of Business

• Follows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself current.
• Describes the important impacts that one has on the success of one’s functional area and on company results; demonstrates a knowledge of the customers business.
• Uses business understanding to make sound decisions and influence the decisions of others.

Continuous Improvement

• Increases performance expectations when success has been achieved.
• Seeks out sources of information, including trade associations, best practice companies, customers, peers, subordinates, etc.
• Finds ways to fast‑adapt improvement ideas to work processes.
• Proactively seeks out resources, alliances, etc., needed to quickly introduce improvements.