Role Purpose
The purpose of this role is to enable effective communication across the business unit by designing and implementing communication frameworks, coordinating stakeholder communication and providing specialist communication support. Through these efforts, the role drives engagement and contributes to the achievement of business objectives.
Requirements
Qualification:
- Matric (Essential)
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Commerce or a related field. (Essential)
- Postgraduate degree in Marketing, Communications, Public Relations, Journalism, Commerce or a related field. (Advantageous)
Experience
- 5-8 years' experience in communication, marketing, public relations, stakeholder engagement and/or brand activation.
- Experience developing and implementing integrated communication strategies and campaigns across multiple channels.
- Experience managing communication projects from planning through execution and reporting.
Duties and Responsibilities
Coordination
- Oversee marketing data, analytics and reporting, while coordinating communication initiatives across the portfolio to maximise synergies and support the effective delivery of the communication strategy.
- Represent Marketing in selective product related ceremonies and ensure alignment with the marketing strategy and inclusion of relevant marketing stakeholders when needed.
- Drive the successful delivery of communication initiatives through effective collaboration with internal and external partners, optimising processes and improving operational efficiency.
- Enable partnering Marketing teams by providing communication and engagement support on campaigns, activations, and events across multiple projects and initiatives, while tracking measures and metrics.
- Provide objective measurement, tracking, analysis and reporting on the effectiveness and impact of all communication campaigns, activations, and initiatives.
- Ensure all communication aligns to the Multiply strategy, brand standards, tone of voice, corporate identity and relevant legislation. Regularly audit communication touchpoints and maintain an accurate communication governance matrix.Ensure that all activity has a test, learn and refine methodology which includes control benchmarking and is analysed on a timely basis.
Internal Stakeholder Communication
- Ensure internal stakeholders are informed and engaged on communication campaigns, with due consideration given to operational impacts across the business.Liaise with the product teams to ensure acquisition, onboarding, engagement and retention messaging are fit for purpose, drive the intended client behaviour and are accurately timed.
External Stakeholder Communication
- Own and manage end-to-end communication across channels, ensuring a consistent and effective client experience throughout the customer journey.
- Conceptualise, plan and implement various communication interventions.
- Oversee and manage customer-facing and partner communication, activations and events in delivering relevant marketing and communication initiatives on time and budget.
- Provide integrated communication services across business areas to foster consistent messaging while ensuring governance and privacy regulations.
Marketing Production
- Provide strategic communication and activation expertise while building trusted adviser relationships with stakeholders.
- Drive continuous improvement of communication practices, stakeholder engagement processes and communication analytics to enhance effectiveness and business impact.
- Enable the execution of partner and intermediary communication activities (campaigns and communication) including design and development of tools and toolkits, which allow a broader capability across the organisation, to deliver on strategic marketing initiatives.