Subscription CRM Campaign Lead: Growth & Personalization

takealot.com; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading South African online retailer is seeking a highly talented CRM Campaign Executive to join their Marketing team in Cape Town. This role focuses on executing CRM campaigns for their subscription service, aimed at enhancing customer engagement and retention. The ideal candidate will have significant experience in CRM and email marketing, strong analytical skills, and a passion for retail. Competitive compensation package and great work environment offered.

Benefits

Market-related Total Remuneration Package

Qualifications

• 3+ years of experience in CRM or Email Marketing.
• Experience in e-commerce or digital marketing.
• Experience in campaign reporting and analysis.

Responsibilities

• Creating and executing CRM campaigns for Takealot’s Subscriptions Service.
• Optimizing processes to streamline CRM campaigns.
• Collaborating with cross-functional teams to ensure on-brand content.

Skills

Email marketing

CRM campaign execution

Copywriting

Analytical skills

Interpersonal skills

Education

A National Diploma or Bachelor's degree in Marketing or a related field

Tools

Braze

Google Sheets

Microsoft Excel

ASANA

Email on Acid

Litmus

Job description

A leading South African online retailer is seeking a highly talented CRM Campaign Executive to join their Marketing team in Cape Town. This role focuses on executing CRM campaigns for their subscription service, aimed at enhancing customer engagement and retention. The ideal candidate will have significant experience in CRM and email marketing, strong analytical skills, and a passion for retail. Competitive compensation package and great work environment offered.