Studio Growth & Local Marketing Lead

Pronto Pilates; Johannesburg; Remote; ZAR 400 000 - 600 000; Full time

Job summary

A boutique fitness studio is seeking a Studio Growth & Local Marketing Lead to enhance local growth in Johannesburg. The ideal candidate will have extensive experience in community marketing, executing marketing strategies, and driving local traffic. This full-time role requires collaboration across time zones, and offers the flexibility to manage your work hours effectively.

Qualifications

• 5+ years in local or field marketing, community partnerships, or multi-location growth.
• Proven record of driving local traffic and memberships through community-based marketing.
• Experience leading small teams, contractors, or cross-functional workstreams.

Responsibilities

• Analyze local market demographics and competitors.
• Build partnerships with nearby businesses to drive member acquisition.
• Pitch for features in local media and community blogs.

Skills

Local marketing expertise

Strong negotiation skills

Project management

Community engagement

Data analysis (GA4)

Tools

QR/UTM tracking

Job description

Studio Growth & Local Marketing Lead

Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios. Open from 5 : 15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point, making reformer Pilates accessible to everyone.

About the Role

We're looking for a versatile, execution-first marketer to supercharge local growth through partnerships, PR, and place-based tactics. If you're equal parts strategist and hands-on marketer, this is your chance to shape how a global fitness brand activates on the ground and help bring underperforming studios back to life.

As Studio Growth & Local Marketing Lead , you will contribute to meeting our marketing team's KPIs :

• 100+ launchparty attendees
• 300+ founding members at launch
• 480 members within 6 months

This role is ideal for a driven, experienced local marketer with strong executional chops who thrives in a fast-moving, goal-oriented environment. You'll work closely with our Leader, Performance Marketing from strategy to execution of high-converting local marketing initiatives that attract, engage, and convert members. You'll focus on struggling studios first, diagnosing local gaps, activating the community, and turning wins into repeatable playbooks that scale across markets.

Key Outcomes (First 90 Days)

• Increase new member signups at bottom-quartile studios by weekly growth targets
• Launch a repeatable “Struggling Studio Recovery” playbook (diagnostics → actions → tracking)
• Establish 5+ local partnerships per priority studio
• Deploy OOH and direct mail in target trade areas with trackable CTAs
• Deliver a monthly attribution report linking new members to local channels

Core Responsibilities

Local Market Diagnostics

• Analyze each studio's local area : demographics, foot traffic, competitors, and signage opportunities
• Review local community groups, forums, and conversations to understand awareness and sentiment
• Build studio-specific growth plans with clear member impact forecasts

Partnerships & Community Activation

• Identify and close partnerships with nearby businesses (health, wellness, food, childcare, gyms)
• Plan and execute in-studio pop-ups, open days, and community events
• Build and pilot local employer partnerships to drive member acquisition through workplace wellness programs
• Structure referral and benefit exchanges

Local PR & Awareness

• Pitch and secure features in local media, newsletters, and community blogs
• Oversee flyers, inserts, and direct mail with trackable offers
• Authentically engage local forums (Facebook Groups, Nextdoor, Reddit)

Place-Based Advertising

• Manage local OOH and digital signage near studios (shopping centers, bus stops, malls)
• Coordinate flags, window vinyl, and A-frame signage

Attribution & Reporting

• Report on daily / weekly new members from local sources
• Document experiments, learnings, and rollout playbooks

Cross-Functional Collaboration

• Work with Creative team for localized assets
• Align with Outbound team for lead handling and scripts
• Coordinate with Influencers / Organic team to localize content
• Feed insights to Paid Advertising team for geo-targeted tests

To secure an interview, you should possess the following :

• 5+ years in local or field marketing, community partnerships, or multi-location growth
• Proven record of driving local traffic and memberships through community-based marketing
• Experience leading small teams, contractors, or cross-functional workstreams
• Hands‑on with QR / UTM tracking, GA4, and campaign reporting
• Strong outreach, negotiation, and project management skills
• Comfortable running scrappy experiments and scaling what works
• Clear communicator with a sharp eye for detail and follow‑through

Bonus Points For

Experience in boutique fitness, wellness, or membership‑based brands

• Comfort pitching local media, newsletters, and community groups
• Hands‑on work with direct mail, OOH, or print campaigns

Ready to make an impact?

If this sounds like a good fit for you, we'd love to hear from you!

This is a full-time remote position, working Monday-Friday. Although thereis some flexibility with the work schedule, youwill need a few hours each day in both the US and AUS time zonesto collaboratewithinternational colleagues (i.e. : 7am-11am and 3pm-7pm SAST).