Strategist (E-Commerce)

Fmg Digital; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading performance marketing agency in South Africa seeks a creative strategist to drive strategy for multiple e-commerce brands. The ideal candidate will analyze ad performance, create compelling content, and collaborate closely with teams. Strong experience in e-commerce and performance marketing metrics is required. This is a full-time remote position with a focus on performance-driven results.

Benefits

Training and SOPs from top teams

Collaborative environment with a Creative Director

Access to UGC creators and media buyers

Qualifications

• Years in a creative, ad, and e-commerce marketing role.
• Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.).
• Comfortable writing hooks, primary text, and ad copy.

Responsibilities

• Own creative strategy across 5-8 e-commerce brands.
• Analyze ad performance metrics to spot trends.
• Write engaging ad copy, headlines, UGC scripts, and creative ideas.

Skills

E-commerce expertise

Performance marketing metrics comprehension

Content creation

Creative writing

Tools

CreativeOS

ChatGPT

Midjourney

Job description

Location : Remote (South Africa-based) Full-Time| Department : Performance Creative Salary : Competitive with Monthly Performance Incentive At FMG Digital, we're one of SA's fastest-growing performance marketing agencies, working with e-commerce brands in beauty, fashion, wellness, and skincare.

In 3 years, we've scaled 60+ brands by up to

• %.

Now we're looking for a new breed of creative strategist.

What You'll Actually Do

• You will own % of creative strategy across 5-8 e-commerce brands.


• Deeply understand each brand's product, customer, and market position.


• Analyze ad performance (ROAS, CTR, CAC, scroll/watch time) to spot trends.


• Come up with hooks, angles, and offers that drive sales.


• Write ad copy, headlines, UGC scripts, and testable creative ideas.


• Create briefs for the creative team to execute on.


• Collaborate with a video editor and UGC creators to bring your video ideas to life.


• Work closely with a media buyer who launches and scales your ads.


• Reporting into and brainstorming alongside our Creative Director.

What We're Looking For

• You live and breathe e-commerce.


• You understand the difference between a pretty ad and a profitable one.


• You have strong taste and good instincts.


• You know why an ad performs and how to improve it.


• You are a builder, not a bottleneck.


• You write, design, and adapt quickly; you take ownership.


• You treat the brands you manage like your own.


• You are open to training and growth, but you come with hunger and curiosity.

Minimum Requirements

• Years in a creative, ad, and e-commerce marketing role.


• Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.).


• Comfortable writing hooks, primary text, and ad copy.

Bonus If You…

• Know CreativeOS, Foreplay, or Motion.


• Have directed or shot UGC content.


• Use ChatGPT, Midjourney, or AI tools to increase your output.


• Want to grow into a Senior Strategist or Pod Lead as we scale.

What You Get at FMG Digital

• Training and SOPs from one of the most performance-focused creative teams in SAA.


• Creative Director who collaborates with you, not micromanages.


• Full access to UGC creators, editors and media buyers so you can focus on ideas and strategy.


• A results-first culture.


• No timesheets, just creative that wins.


• Room to grow fast in a performance-driven, no-fluff environment.

How to Apply

Click \"Easy Apply\" and our team will reach out to you if we feel you are a good fit for this role.