Strategic Marketing Enablement Specialist

Absa Group; Sandton; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading African banking group is seeking a digitally fluent professional for a marketing enablement role. The position emphasizes optimizing marketing workflows, implementing enablement programs, and enhancing collaboration for impactful campaigns. Responsibilities include conducting market analysis, managing activities for business enablement, and leveraging customer insights. A Bachelor's degree in Marketing is required, along with strong analytical skills and the ability to engage with clients effectively.

Qualifications

• Experience in marketing enablement and campaign development.
• Ability to leverage customer data for insights and trends.
• Strong analytical and communication skills.

Responsibilities

• Conduct market analytics for customer insights.
• Manage implementation of business enablement activities.
• Provide specialist advice on campaigns and service delivery.
• Develop relationships with business stakeholders.
• Leverage data for decision-making and marketing ROI.

Skills

Digital fluency

Systems thinking

Market analysis

Client engagement

Cross-functional collaboration

Education

Bachelor's Degree in Marketing

Job description

A leading African banking group is seeking a digitally fluent professional for a marketing enablement role. The position emphasizes optimizing marketing workflows, implementing enablement programs, and enhancing collaboration for impactful campaigns. Responsibilities include conducting market analysis, managing activities for business enablement, and leveraging customer insights. A Bachelor's degree in Marketing is required, along with strong analytical skills and the ability to engage with clients effectively.