Strategic Marketing Coordinator

RecruitMyMom; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A retail lifestyle brand in Hout Bay is seeking a Marketing Consultant to develop and execute comprehensive marketing strategies. The ideal candidate will have experience in brand management, digital marketing, and social media coordination. Responsibilities include managing marketing campaigns, creating content, and maintaining brand presence across channels. Applicants should possess a marketing diploma, along with several years of relevant experience, as this is a full-time in-office position requiring local presence in Cape Town.

Qualifications

• 4+ years’ experience in Brand Strategy and implementation.
• 3+ years’ marketing coordination experience in-office.
• 4+ years of social media and digital marketing experience required.

Responsibilities

• Develop marketing strategy across channels.
• Coordinate marketing campaigns and social media activities.
• Oversee creation and scheduling of digital content.

Skills

Brand Strategy

Marketing Coordination

Social Media Management

Content Creation

Education

Marketing diploma or relevant tertiary certificate

Tools

Canva

Social Media Platforms

Job description

Hout Bay, Cape Town, South Africa | Posted on 11/11/2025

• Remuneration Term Per Month
• Date Opened 11/11/2025
• State/Province Western Cape
• City/Town Hout Bay, Cape Town
• Country South Africa

Job Description

Looking for a vibrant, smart and strategic Marketing Consultant with experience in all things brand and product to manage and execute marketing activities. An understanding of retail and SMEs as well as direct to consumer (e-Commerce) and retailers would be beneficial. This is a niche exclusive distribution and retail lifestyle/ fashion brand. This is a full-day in-office role in Hout Bay. This opportunity requires someone already living and based in Cape Town. Primarily you will be responsible to put together the marketing strategy across channels and oversee and guide executives ensuring effective implementation and rollout to support coordinated marketing efforts that drive product sales and brand visibility. The role involves marketing and digital marketing coordination, working with social media and content design partners as well as suppliers and maintaining relationships.

The role works closely with the founders on campaigns, the production team and their social media ads person.

Key responsibilities

• Clear marketing plan with key strategic outcomes and a timeline
• Create marketing collateral in line with brand strategy
• Able to run with projects and follow up with outsourced teams
• Drive campaigns and changes when needed to web and content
• Campaigns with customers
• Design briefs to graphic designer on marketing material
• Provide direction and overview of Brand & Marketing with ability to roll out elements
• Understanding of brand CI to uphold (and improve/guide on) the integrity of the brand elements
• Ability to create a brand manual (brand toolkit specifically)
• Oversee, implement and manage all social media or marketing projects
• Assist business owner and admin staff with social media requests
• General brand and marketing administration
• Organization of collateral in Canva including images and video content
• Ability to promote the brand and products, promotions etc
• Execute on projects or marketing tasks as and when required by the business owner
• Ability to maximise brand awareness

Additional

• Able to put together company articles, brochures and similar documents
• Able to write long and short form content if required/as needed
• Apply strategic thinking to propose marketing posts or online activity to create consumer demand
• Support with collateral for promotional activities
• Liaise effectively with any marketing and digital partners (support in following up on project work progress)
• Conceptualise and coordinate events from time-to-time whether in-store promotions, online or at relevant retail partners/environments

Specific areas

Marketing Coordination & Planning

• Develop and maintain a comprehensive marketing and editorial calendar for the brand
• Ensure alignment of marketing activities with strategic objectives, brand guidelines, and seasonal priorities
• Coordinate and track campaign timelines, deliverables, and outcomes

Social Media & Brand Presence

• Manage all social media channels and ensure regular, engaging, and aligned activity
• Maintain posting schedules and monitor comments, tags, and direct messages
• Support the development of thought-leadership and storytelling content for the brand

Events/Promotions

• Coordinate events, workshops, and community activations for the brand
• Manage logistics, supplier liaison, guest lists, and event communication
• Support promotional activities, photography, and post-event content

Content & Campaign Management

• Work with social media consultant, partners/contributors to prepare and publish content across digital platforms (LinkedIn, Instagram, website, newsletters)
• Oversee the creation, review, and scheduling of posts, ensuring consistent tone and quality
• Draft captions, assist with copywriting, and prepare visuals for approval
• Track campaign performance and prepare summary reports on engagement and reach

Requirements

• Completed Marketing or relevant diploma or tertiary certificate
• 4+ years' experience in Brand Strategy and implementation/roll out
• 3+ years' marketing coordination experience in-office/on-site
• 4+ years of social media, digital marketing experience - proven track record
• Experience working with designers
• Marketing campaigns
• Retail and warehouse marketing experience and brand product marketing experience ideal
• Excellent verbal and written communication
• Comfortable working independently, using own initiative and managing meetings and engagement for discussion and review (approvals etc) with business owner
• Working on a fabulous, collaborative, female brand
• Available to start Jan 2026
• Full-day (with flexibility) in-office in Hout Bay