Strategic Digital Brand Lead for Ecommerce

Cape Union Mart Group; Wes-Kaap; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading outdoor retail company in South Africa seeks a dedicated Digital Brand Lead to manage the digital marketing strategy across various platforms. The successful candidate will oversee a small digital team, develop and execute engaging campaigns, and analyze performance metrics to drive improvement. A minimum of 4 years of experience in digital marketing along with familiarity with social media and performance media is required. Join a dynamic environment that fosters growth and innovation.

Benefits

Opportunity for professional development

Dynamic work environment

Involvement in innovative digital projects

Qualifications

• Minimum of 4 years’ experience in a similar position.
• Strong understanding of performance media and email communication strategies.
• Experience with Facebook & Instagram preferred.

Responsibilities

• Oversee the digital marketing strategy and content management.
• Analyze campaigns and provide recommendations for optimization.
• Compile weekly and monthly performance reports to drive improvements.

Skills

Digital marketing strategy

Data-driven analysis

Social media management

Content development

Education

Matric and related tertiary education in digital/marketing

Tools

Google Analytics

Salesforce Marketing Cloud

Microsoft Office Suite

Job description

A leading outdoor retail company in South Africa seeks a dedicated Digital Brand Lead to manage the digital marketing strategy across various platforms. The successful candidate will oversee a small digital team, develop and execute engaging campaigns, and analyze performance metrics to drive improvement. A minimum of 4 years of experience in digital marketing along with familiarity with social media and performance media is required. Join a dynamic environment that fosters growth and innovation.