Sr Brand Manager Affordable Wines 4Street & Dhof

The HEINEKEN Company; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading beverage company is seeking a skilled Brand Manager in Cape Town/Johannesburg. The role involves driving brand value, planning and executing marketing strategies, and managing agency partnerships to meet commercial objectives. Candidates must have at least 5 years of experience in marketing, particularly in the FMCG sector, alongside a strong academic background in Commercial or Marketing.

Qualifications

• Minimum 5 years’ relevant marketing experience, ideally across a range of categories/FMCG’s.
• Experience with and demonstrable ability for strategic thinking and planning.
• High ability in cross-functional management and project management skills.

Responsibilities

• Drive value creation of assigned brand through effective communication and strategies.
• Support brand strategy development and execute marketing plans.
• Manage agency partnerships to deliver brand strategies.

Skills

Strategic thinking

Project management

Commercial acumen

Creativity

Cross-functional management

Analytical skills

Communication skills

Education

Honours or post-graduate qualification in Commercial/Marketing

Job description

We Go Places! How about you?

Job Grade:20

Location: Cape Town/Johannesburg

Function: Commerce

Sub Function: Commerce - Marketing - Brand Management

Type of Contract: Permanent

Reference Number: 147261

Closing Date: 26/11/2025

Purpose of the job:

Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.

Implement, for the assigned brand, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.

Key Responsibilities:

Strategy

• Support the creation and execution of the brands strategy
• Understand and use consumer and market insights to build strong brands
• Understand and utilize Demand space thinking to activate the brand in correct channel and with correct comms
• Support competitive strategy review to define implications and learning
• Ensuring, through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals
• Support brand strategy development and execution to grow the brand within portfolio including price positioning, SKU split, brand positioning and communication within resource allocations

Planning

• Supporting the yearly development process of the plans for the brands within portfolio
• Support brand target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
• Support brand team alignment processes with key stakeholders to drive strategies to action
• Support agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment

Execution

• Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
• Brief key internal and external suppliers to drive excellent activation and sponsorship execution
• Optimise ATL / BTL spend administration
• Manage day to day agency partnerships to deliver brand strategies and activities
• Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
• Brief key internal and external suppliers to drive excellent activation and sponsorship execution
• Keep ATL / BTL spend for within budget and administration parameters
• Manage day to day agency partnerships to deliver brand strategies
• Manage internal stakeholder relationships including procurement, finance, TM & Sales to effectively execute on plans

4. Monitoring / reporting

• Tracking, analyzing and using financial information to monitor and maximize return on brand investment
• Understand and analyze insights from market, media and consumers trends
• Budget commitments, invoicing and spend

5. People

• Lead personal development and career development

Education & Experience:

• A relevant and recognized Honours or post-graduate qualification in Commercial/Marketing
• Minimum 5 years’ relevant marketing experience, ideally across a range of categories/FMCG’s
• Understanding of the FMCG value chain.
• High ability of cross functional management and project management skills & experience.
• Experience with and demonstrable ability for strategic thinking and planning skills.
• Mastery of executing marketing plans.
• Strong commercial acumen.
• Skills in analytics
• Ability to apply already developed consumer insights in campaigns
• Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.
• Superior communication skills, both written and oral.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.