Specialty Trade Sales Representative

Elev8r Distribution Pty Ltd; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A specialty distribution company in Gauteng is seeking a Specialty Trade Sales Representative to drive growth through consultative selling and event activations. This role focuses on engaging with pharmacies, gyms, and specialty retailers to ensure product visibility and repeat sales. Ideal candidates will have 2–4 years of FMCG specialty sales experience and a diploma or degree in a relevant field.

Qualifications

• Matric minimum; Diploma / Degree in Nutrition / Commerce / Marketing advantageous.
• 2–4 years FMCG specialty sales experience.

Responsibilities

• Identify lifestyle venues and negotiate presence.
• Train venue staff for visibility and pricing.
• Capture sell-out during events and report ROI.
• Tailor SKU mix per outlet.
• Build advocacy with venue managers.

Skills

Consultative selling

Strong presentation skills

Event operations management

Social media expertise

CRM proficiency

Education

Diploma / Degree in Nutrition / Commerce / Marketing

Tools

CRM software

Excel

Job description

Specialty Trade Sales Representative

Purpose

Win and grow specialty accounts through consultative selling (education, sampling when promo’s, and tailored assortments) to drive repeat and premium mix. Create buzz and trial for lifestyle-fit SKUs via activations, sampling and partnerships with owners, converting word‑of‑mouth into repeat sell‑out.

Reports to / Travel

• Reports to: Brand Manager or Area Sales Manager
• Targeting pharmacies, gyms, sports clubs, health & Beauty, cafés, restaurants, speciality retail and wholesale. Events and venues; includes some evenings / weekends.

Key Outcomes / KPIs

• Call rate compliance and strike rate
• New account opens and repeat rate
• Outlet penetration and weekly order frequency
• Promotion execution and OOS reduction
• Basket / value per outlet
• Activation and sampling conversion
• Customer universe activity and growth

Core Responsibilities

• Identify lifestyle venues; negotiate presence and set up activations
• Train venue staff; ensure visibility and correct price marks
• Capture sell‑out during / after events; report ROI
• Share grassroots insights with Trade / Brand team
• Tailor SKU mix per outlet and ensure visibility
• Build advocacy with managers and owners; secure re‑orders
• Maintain CRM records and track competitor moves

Requirements

• Matric minimum; Diploma / Degree in Nutrition / Commerce / Marketing advantageous
• 2–4 yrs FMCG specialty sales experience

Competencies & Tools

• Consultative selling and objection handling
• Strong presentation and training skills
• Event operations and sampling management
• Social media and content capture
• CRM and Excel for post-event ROI