Specialist: Strategic Marketing

Absa Group; Sandton; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading African banking group is seeking a digitally fluent professional for a marketing enablement role. The position emphasizes optimizing marketing workflows, implementing enablement programs, and enhancing collaboration for impactful campaigns. Responsibilities include conducting market analysis, managing activities for business enablement, and leveraging customer insights. A Bachelor's degree in Marketing is required, along with strong analytical skills and the ability to engage with clients effectively.

Qualifications

• Experience in marketing enablement and campaign development.
• Ability to leverage customer data for insights and trends.
• Strong analytical and communication skills.

Responsibilities

• Conduct market analytics for customer insights.
• Manage implementation of business enablement activities.
• Provide specialist advice on campaigns and service delivery.
• Develop relationships with business stakeholders.
• Leverage data for decision-making and marketing ROI.

Skills

Digital fluency

Systems thinking

Market analysis

Client engagement

Cross-functional collaboration

Education

Bachelor's Degree in Marketing

Job description

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

This is a high-impact, enablement-focused role suited for a digitally fluent professional with a proactive, systems-thinking mindset and a strong ability to translate business priorities into marketing capabilities that drive growth, efficiency, and client engagement. The role involves optimising marketing workflows, implementing scalable enablement programs, and fostering cross-functional collaboration to enhance executional excellence and commercial impact through understanding of market trends, consumer behavior, and competitive dynamics.

This role also plays a pivotal part in equipping sales and specialist teams with the tools, processes, insights, and capabilities required to deliver impactful, business-aligned campaigns and initiatives.

Job Description

• Conduct and facilitate strategic and market analytics to drive out customer insights on a micro segment level; targeted segment specific strategies.
• Plan, manage and monitor the implementation of business enablement activities and processes in order to deliver on approved operational plans in an effective and efficient manner.
• Provide specialist advice and support in the implementation/development of campaigns, operational planning and associated service delivery processes, methods and techniques.
• Investigate and embark on a continuous market scanning to identify and stay abreast of market trends and activities to inform opportunities for new or enhanced products and services.
• Develop relationships with business stakeholders, and ensure that business improvement recommendations are monitored and sustained.
• Embed a customer-centric approach within strategic initiatives, ensuring that insights and research inform product and service offerings.
• Utilize customer data to identify trends, preferences, and pain points to enhance overall client satisfaction.
• Identify and leverage opportunities for sustainable growth through rigorous market analysis and strategic foresight.
• Co-ordinate all calendar based marketing activity across the business to ensure that campaigns do not create customer confusion.
• Drive campaign proposition marketing executions.
• Drive operational excellence through the design and implementation of scalable, insight-led enablement programs.
• Drive the adoption of digital tools and technologies that enhance research capabilities and data analysis.
• Leverage data and analytics to inform decision-making, optimize performance, and demonstrate marketing ROI.
• Monitor progress, identify risks, and implement corrective actions to ensure delivery.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised.