Specialist: Marketing and Events

BMW Group; Midrand; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading automotive company in Midrand is seeking a Specialist: Marketing and Events to enhance their marketing presence and drive sales. The ideal candidate will coordinate marketing activities, manage budgets, and engage with various stakeholders while ensuring brand consistency. This role requires a strong background in marketing and excellent communication skills, with 3 to 5 years of relevant experience. Join a dynamic team in a fast-paced, innovative environment.

Qualifications

• Experience in a similar Marketing function.
• Understanding of the motor industry and vehicle finance.
• Strong project management skills.

Responsibilities

• Develop & implement marketing & communication plans.
• Coordinate marketing events and campaigns.
• Manage the budget for marketing activities.

Skills

Marketing principles

Communication skills

Creative thinking

Project management

Interpersonal skills

Education

3 to 5 years in Marketing

Job description

Specialist: Marketing and Events

Job Grade: ELV

Job Purpose

Responsible for planning & implementing the marketing & communications plan through market research, advertising, promotions, events, incentive programmes, marketing collateral and publicity. Coordinate and oversee marketing activities whilst identifying marketing opportunities to increase the presence of BMW Group SF Brands & their product offering in the marketplace. The Marketing specialist’s role also includes developing and executing comprehensive marketing strategies tailored to enhance the retail experience and drive sales. They collaborate with cross‑functional teams to plan and execute campaigns, create visually appealing in‑Retailer displays, and integrate online and offline efforts for a seamless customer journey. Customer engagement through events, personalized communication and partnerships is vital. Budget management, leadership and brand consistency round out their responsibilities, staying ahead of industry trends and contributing to the overall success of BMW Financial Services South Africa.

Key Responsibilities

• Develop & implement marketing & communication plan to increase Brand exposure.
• Writing, editing and communication of creative briefs, presentations, promotional literature, newsletters etc.
• Marketing Events, planning & execution.
• Provide Marketing updates & support to Regional Managers.
• Support business lines with POS development.
• Daily coordination of Retailer Incentive Programmes.
• Participate & present in stakeholder meetings on Marketing updates & initiatives.
• Monitor processes & implement improvements to enhance productivity.
• Ensure that relevant sign‑off processes are adhered to.
• Work closely with stakeholders to ensure deadlines are met.
• Ensure all locally developed creative marketing material undergo brand review and adhere to brand guidelines.
• Ensure Brand Standards, Brand separation, emails, templates, signatures, fonts, in both internal and external communications are adhered to.
• Steering & coordination of Agencies.
• Provide support to Retailer Network to increase BMW Group SF Brand presence.
• Driving Financial Services POS through ongoing collaboration with SF Sales, NSC Sales and Retailers.
• Responsible for running the Retailer Incentive Program for BMW and ALPHERA Financial Services, including points payout verification, administration and timely turnaround of point allocation and reporting.
• Responsible for translating & identifying opportunities for the SF Marketing strategy to the Retailer Network.
• Planning and managing the budget.
• Supporting Retailers to fulfil their planned marketing plans/activities through the Retailer Marketing Fund.
• Support Retailer Network in terms of SF CI.
• Identify opportunities for collaborations with complementary brands, automotive influencers and local businesses to expand reach and impact of marketing efforts.
• Adherence to relevant company policies & guidelines, like Sales & Marketing guidelines, Sponsorship guidelines etc.

Educational Background / Professional Knowledge and Experience / Other Skills

• 3 to 5 years previous experience in a similar Marketing function.
• Broad understanding of the business (motor industry & vehicle finance).
• Strong understanding of marketing principles, strategies and best practices.
• Excellent communication skills to effectively convey messages to diverse audiences.
• Creative thinking and the ability to develop innovative marketing ideas.
• Proficiency in market research and problem solving to make informed decisions.
• Strong project management skills to handle multiple campaigns and tasks.
• Strong interpersonal skills & collaborative nature to work effectively with cross‑functional teams.
• Knowledge of branding and the ability to maintain consistent brand messaging.
• Strong organizational skills to manage budgets, timelines and resources effectively.
• Strong time management with multi‑tasking abilities.

Closing Date: 29 October 2025.

Specialist: Marketing and Events

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