Social & Paid Media Specialist

Drake International; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency in South Africa is seeking a Social & Paid Media Specialist to lead full-funnel campaign execution across various platforms. The ideal candidate will have 2-3 years of experience in managing Google Ads and Meta Ads campaigns, focusing on B2B lead generation and B2C customer acquisition. This role includes responsibilities for content strategy, paid media campaigns, and analytics reporting.

Qualifications

• 2-3 years of hands-on experience with Google Ads and Meta Ads campaigns.
• Proven success in B2B lead generation and B2C customer acquisition.
• Strong knowledge of Google Ads and LinkedIn Campaign Manager.

Responsibilities

• Develop and implement content strategies across social media platforms.
• Plan and execute paid advertising campaigns on multiple platforms.
• Track performance metrics and provide detailed reports to stakeholders.
• Work closely with designers and marketing teams to align efforts.

Skills

Social Media Management

Paid Media Campaigns

Analytics & Reporting

Collaboration & Strategy

Tools

Google Analytics

Meta Business Suite

LinkedIn Insights

Job description

Drake International

Duties & Responsibilities

Location : Richmond Park Employment Type : Full-Time Salary : R R

Job Purpose : We're looking for a hands‑on, performance‑driven Social & Paid Media Specialist to lead full‑funnel campaign execution across Google, Meta, and LinkedIn.

This dynamic role supports two impactful brands: 60% focus on B2B lead generation for Aramex, targeting qualified business leads; 40% focus on consumer acquisition for Shop & Ship, driving growth in cross‑border eCommerce. This is a unique opportunity to work across diverse audiences and objectives, blending strategic thinking with tactical execution.

Key Responsibilities

• Social Media Management

  Develop and implement content strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).

  Create and schedule engaging posts, stories, and reels.

  Monitor social media channels for trends, engagement, and feedback.

  Respond to comments and messages in a timely and professional manner.

• Paid Media Campaigns

  Plan and execute paid advertising campaigns on platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn.

  Optimize ad creatives and targeting for maximum ROI.

  Manage budgets and monitor campaign performance.

  Conduct A/B testing and refine strategies based on analytics.

• Analytics & Reporting

  Track performance metrics using tools like Meta Business Suite, Google Analytics, and LinkedIn Insights.

  Provide detailed reports and insights to stakeholders.

  Use data to inform future content and campaign strategies.

• Collaboration & Strategy

  Work closely with designers, content creators, and marketing teams.

  Align social media efforts with broader marketing goals.

  Stay updated on platform changes, algorithm updates, and digital trends.

Requirements

• 2-3 years of hands‑on experience running Google Ads and Meta Ads campaigns, ideally across both B2B and B2C objectives.
• Proven success in B2B lead generation and B2C customer acquisition.
• Strong knowledge of Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Experience with lead generation funnels and customer acquisition strategies.
• Familiarity with LinkedIn ads, programmatic platforms, or mobile/app campaigns is a plus.
• Attention to detail and a high level of accuracy.
• Ability to work independently and meet deadlines.