Social Media Specialist (Employer Brand)

Hollywoodbets; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent sports and entertainment betting operator in Durban is looking for a Social Media Specialist to drive employer branding and recruitment strategies. You will innovate social media campaigns, manage content creation, and provide analytics to enhance performance. This role requires 3-5 years of social media experience, a valid driver’s license, and the ability to thrive in a fast-paced environment. If you are ready to take on challenges and grow your career, apply now to join the Purple Team!

Qualifications

• 3 – 5 years social media experience.
• Valid driver's license.

Responsibilities

• Design and execute social media strategies aligned to employer brand and recruitment objectives.
• Manage and optimize paid social media campaigns across multiple platforms.
• Prepare weekly and monthly reports on social media performance and ROI.

Skills

Social Media Strategy

Paid Advertising & Campaign Management

Content Creation & Management

Analytics & Reporting

Employer Branding

Education

Certificate/Diploma/Degree in Marketing or related

Job description

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Social Media Specialist (Employer Brand) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will

• Innovate and create as part of a like‑minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast‑paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring

• Valid driver’s license
• 3 – 5 Years Social Media Experience

A Bonus To Have

• Certificate/Diploma/Degree in Marketing or related

What You’ll Do For The Brand

Strategy & Planning

• Design and execute social media strategies aligned to employer brand, recruitment and internal marketing objectives.
• Develop platform‑specific organic and paid strategies to increase awareness, engagement and traffic to career and employer brand channels.
• Apply strategic intent to position Hollywoodbets as an employer of choice within the South African market.

Paid & Organic Social Media

• Create, manage and optimise paid social media campaigns across multiple platforms including but not limited to Instagram and LinkedIn.
• Work closely with the social media and recruitment marketing teams to ensure seamless execution of organic and paid strategies.
• Monitor budgets, performance and audience targeting to maximise ROI.

Content Creation & Management

• Manage, create and publish high‑quality, original employer brand content that highlights people, culture, values and career opportunities.
• Ensure all employer brand social media channels are current, engaging and aligned to brand tone and guidelines.
• Liaise with content creators, writers, designers and videographers to ensure content is informative, authentic and visually compelling.

Collaboration & Stakeholder Engagement

• Collaborate with recruitment, internal communications and marketing teams to support hiring campaigns, key initiatives and internal milestones.
• Facilitate communication between internal stakeholders and external suppliers to ensure strategies are clearly briefed and executed.
• Provide guidance on employer brand‑aligned social media usage when required.

Measurement & Reporting

• Prepare weekly and monthly reports on social media performance, engagement, reach, web traffic and ROI.
• Measure the success of employer brand and recruitment campaigns using reporting and analytics tools.
• Conduct competitor and market analysis to identify trends, opportunities and content gaps.

Optimisation & Best Practice

• Monitor user engagement and audience behaviour, recommending content and channel optimisation where needed.
• Stay up to date with social media trends, platform updates and employer branding best practices.
• Apply insights and industry knowledge to help create distinctive, market‑leading employer brand content.

What You’ll Bring To The Team

• Follow process in order to ensure high quality output
• Ensure deadlines are met by using effective planning
• Approaches own work with dedication and high sense of responsibility
• Social Media Strategy
• Paid Advertising & Campaign Management
• Content Creation & Management
• Analytics & Reporting
• Employer Branding

So, are you ready to level up, learn, and perform at your best? Apply now!

If you have not been contacted within 30 days, kindly consider your application to be unsuccessful.

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!