Social Media Specialist

University of Fort Hare; Umhlanga Rocks; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading name in the online betting industry is seeking a Social Media Specialist to develop and execute a powerful social media strategy. The ideal candidate is a creative powerhouse with a strategic mindset and a proven record in running impactful campaigns and building online communities. Responsibilities include collaborating with teams, managing dynamic content calendars, and tracking performance metrics.

Qualifications

• Proven record of running impactful campaigns.
• Experience managing influencer and paid social initiatives.
• Thrives in a fast-paced environment and manages multiple projects.

Responsibilities

• Develop and execute a powerful social media strategy.
• Align campaigns with overall marketing and business objectives.
• Mentor the Customer Support team.

Skills

Creative powerhouse

Strategic mindset

2+ years’ experience

Copywriting skills

Communication skills

Analytical skills

Proficiency in Sprout Social

Proficiency in Hootsuite

Education

Bachelor’s Degree in Marketing, Communications, or related field

Tools

Sprout Social

Hootsuite

Job description

Umhlanga. Join one of the leading names in the online betting industry as a Social Media Specialist.

Are you a creative powerhouse with a strategic mindset and an instinct for spotting the next big trend before it breaks? If you live and breathe social media, have a proven record of running impactful campaigns, and know how to build thriving online communities, this is your moment to shine.

What we're looking for:

• Bachelor’s Degree in Marketing, Communications, or related field
• 2+ years’ experience as a Social Media Specialist or Manager
• Demonstrated success in growing social communities and executing high-performing campaigns
• Experience managing influencer and paid social initiatives
• Proficient in Sprout Social, Hootsuite, or similar tools
• Strong copywriting, communication, and analytical skills
• Thrives in a fast-paced environment and manages multiple projects with ease
• Deep understanding of social platforms, algorithms, and emerging trends

Key Responsibilities

• Develop and execute a powerful social media strategy
• Align campaigns with overall marketing and business objectives
• Collaborate with the Head of Marketing and internal teams to ensure seamless brand storytelling
• Mentor the Customer Support team to maintain a unified and engaging online presence
• Plan and manage dynamic content calendars across Facebook, Instagram, TikTok, X, LinkedIn, and YouTube
• Brief Designers and Creators to deliver scroll-stopping visuals and videos
• Conceptualise and execute engaging campaigns, competitions, and influencer collaborations
• Manage budgets for influencer partnerships and giveaways
• Define key metrics, track performance, and report actionable insights
• Continuously refine strategies based on engagement metrics and audience insights
• Brainstorm fresh, exciting ideas that spark engagement and community connection
• Partner with the paid media agency to ensure synergy between organic and paid social efforts
• Contribute to creative testing and performance optimisation