Social Media Specialist

ELMO Cloud HR & Payroll; Newcastle; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic insurance company is seeking a full-time Social Media Specialist in Newcastle. This role involves managing social media platforms, executing content plans, and engaging the community. The ideal candidate has at least 3 years of experience in social media management and a related qualification. The role provides a supportive hybrid work environment and competitive remuneration.

Benefits

Competitive remuneration and variable rewards

Wellbeing Program

Supportive and collaborative work environment

Volunteer and support opportunities

Reward and Recognition Program

Qualifications

• Minimum 3 years experience in social media management, preferably in a regulated industry.
• Strong understanding of social platform algorithms, trends, and engagement strategies.
• Excellent written communication and community engagement skills.

Responsibilities

• Set up, manage and maintain all social media platforms including Facebook, Instagram, LinkedIn.
• Track and report on key social media metrics including follower growth and engagement rates.
• Monitor, engage, and respond to interactions on all owned social media platforms.

Skills

Marketing

Social Media Management

Copywriting

Community Engagement

SEO

Photography

Facebook Advertising

Adobe Photoshop

Education

Qualification in Marketing Communications Media or a related field

Tools

Sprout Social

Meta Business Suite

Hootsuite

Job description

Introduction

Pacific International Insurance is a dynamic cross-Tasman company that operates as part of a respected global insurance organisation. Along with a diverse portfolio of direct insurance brands a key strategic focus for Pacific is to partner with niche underwriting agencies via insurance binder business philosophy is to provide soft landings through our interactions with partners customers community our team and the broader industry. With our strong foundation and progressive mindset we continue to forge ahead anticipating and meeting the evolving needs of our customers in the ever-changing insurance landscape.

The opportunity

Due to business growth and an exciting new partnership we are seeking a permanent full-time Social Media Specialist to join our team. Reporting to the Marketing Manager you will be responsible for managing and growing the brands presence across all social media platforms. This role involves the development and execution of content plans publishing of posts community engagement and performance this role you will manage day-to-day social media activities while ensuring alignment with brand strategy and compliance requirements in a highly regulated Australian pet insurance industry.

This role is based in our Newcastle office with flexibility for hybrid working arrangements and parking provided.

In this role you will

• Set up manage and maintain all social media platforms including Facebook Instagram LinkedIn and others.
• Prepare and manage organic social media content plans in line with broader marketing campaigns and seasonal activity.
• Monitor engage and respond to interactions on all owned social media platforms.
• Manage queries complaints compliments and general feedback in a timely brand-appropriate manner.
• Escalate sensitive or complex queries to appropriate internal teams while maintaining customer-first communication.
• Track & report on key social media metrics including follower growth engagement rates reach and post performance.
• Collaborate with the broader marketing team to align social media with paid campaigns email marketing and website content.
• Identify opportunities to test new formats tools and engagement strategies to enhance reach and impact.
• Stay informed about social media trends competitor activity and audience preferences within the insurance and pet care sectors.
• Where applicable collaborate with partners to unlock and leverage opportunities.

What you will bring

• Qualification in Marketing Communications Media or a related field.
• Minimum 3 years experience in social media management preferably in a regulated industry.
• Strong understanding of social platform algorithms trends and engagement strategies.
• Experience using social media scheduling and analytics tools (e.g. Sprout Social Meta Business Suite Hootsuite).
• Excellent written communication and community engagement skills.
• Ability to manage multiple channels and respond quickly to audience interactions.
• Certifications in social media marketing tools or platforms (e.g. Meta Blueprint) are a plus.

Why you will love working with us

• Competitive remuneration and variable rewards
• Supportive and collaborative hybrid work environment that values work-life balance
• Wellbeing Program offering EAP and annual wellbeing reimbursement
• Volunteer and support opportunities to make a difference in your local community
• Reward and Recognition Program offering both monetary rewards and additional leave at key service milestones

If this role and our team sounds like a good fit for you we would love to hear from you!

Submit your application as soon as possible with applications being assessed progressively or contact Georgi Evans on (02)

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, Wordpress, Writing Skills

Employment Information

• Employment Type: Full-Time
• Experience: years
• Vacancy: 1